TOOLS & PARTNERS DIRECTORY
The Amazon Seller Tools & Partners We Actually Use
Disclosure: some links below are affiliate or referral links. If you sign up through them, AMC may earn a commission or credit at no extra cost to you. We only list tools and partners we use or have vetted.
Research & all-in-one software
Helium 10
The all-in-one suite I’d start almost every brand on: keyword research, listing tools, rank tracking and more in one place.
Code RILEY10: 10% off for life
Jungle Scout
A strong alternative research suite, and the easiest way to automate Amazon’s “Request a Review” button so every eligible order gets asked.
Partner offer: up to 30% off
Reviews & reputation
ReviewMagic
When a policy-violating negative review lands, ReviewMagic tracks it and handles the removal request so it isn’t sitting on your listing for months.
Code SAVE10
GetReviews.ai
Turns your packaging insert into a landing page that captures buyer details and routes happy customers to leave feedback, within Amazon’s rules.
Code L0M580PX: 10% off for life
FBAReviews.com
A launch-stage service we use to build early review momentum on new ASINs.
Code fba-rev-save10: 10% off every order
Listing optimization & creative
PickFu
Before we spend money on a new main image, we test it with real shoppers. A poll costs about $50 and tells you which image wins and why.
Partner offer: 50% off your first test
Soona
A fast, stylish photo and video studio when you need fresh lifestyle or product content without a full shoot.
Tell them AMC sent you
Launch & influencers
Rebaid
A rebate and influencer platform for driving early sales velocity at launch, with cashback and commissions for influencers who promote you.
Reporting & analytics
MerchantSpring
The reporting software I recommend most: clean profit, advertising and inventory dashboards across your accounts.
Code AFF10: 10% off for 12 months (book a demo to apply)
Advertising partners
Backed-by Amazon Marketing Service
Run by my friend Soorej. A specialist team for brands, including KDP authors, that want hands-on Amazon advertising support.
Credit cards for ad spend
Ad spend is one of your biggest costs, so put it on a card that pays you back.
Email marketing
Klaviyo
The best email platform for eCommerce brands, especially once you sell on Shopify as well as Amazon.
Email marketing agency (by referral)
We have a trusted partner for one-time setup and ongoing email campaigns.
Banking, payments & bookkeeping
Mercury
The most modern, easy-to-use business bank I’ve found, and great for US entities selling on Amazon.
EcomBalance
Monthly bookkeeping built for eCommerce brands, so your Amazon numbers actually reconcile.
Brand protection & legal
Amazon IP Accelerator
Amazon’s program that connects you with vetted IP law firms so you can get Brand Registry access while your trademark is still pending.
Buying & selling Amazon brands
Empire Flippers
A curated marketplace for buying or selling an Amazon FBA business, with vetting, valuations and brokers to help close the deal.
See our full tools & partners directory
This page covers the tools we use most. For the complete, always-updated list, including new partners and discount codes, open our Notion directory.
Frequently Asked Questions
What tools do I need to start selling on Amazon?
Start lean: one research suite (Helium 10 or Jungle Scout), a way to automate review requests, and a business bank account. Add reporting software like MerchantSpring once you’re spending meaningfully on ads, and bookkeeping once monthly sales justify it.
Are these affiliate links?
Some are. Where AMC earns a commission or referral credit, we mark the link and often pass on a discount code, at no extra cost to you. We only list tools and partners we use or have vetted with client brands.
Do the discount codes still work?
They’re valid as far as we know. Partners occasionally change offers, so check the Notion directory for the latest codes. If a code fails, tell us and we’ll follow up with the partner.
Can AMC set these tools up and run them for me?
Yes. As a done-for-you Amazon management agency, we connect and manage the core stack (research, PPC, reporting, review automation) as part of our account management. Book a call and we’ll tell you exactly what your brand needs.
We manage Amazon accounts end to end: PPC, listings, launches and reporting, using the stack above. Let’s see if we’re a fit.