How to Set up Black Friday & Cyber Monday Deals!

Riley Bennett

Set up Black Friday & Cyber Monday Deals in Amazon Seller Central

Wondering How to Set up Black Friday & Cyber Monday Deals?

  • Go here in Seller Central (Adversiting > Prime Exclusive Deals > Create > input SKU’s & Discounts, or upload via sheet)

  • TIp: check both Black Friday and Cyber Monday at the same time and the deal will run all weekend (I’m doing this)

  • Best practice: 20-40% off

  • See the video below!

Eligibility requirements: “To be eligible for deals, you must be a Professional Seller with at least five Seller Feedback Ratings per month and an overall rating of at least 3.5-stars.“

https://youtu.be/ZLu8a-qOrt4

  • Bonus: set up Lightning Deals & 7-Day Deals (Advertising > Deals > Create Deal)

    • This is best practice to build awareness for new products, and to sell quicker through products with excess inventory.

    • “A 7-day Deal is a time-bound, promotional offer where an item is featured for a limited number of days on the Amazon Deals page.”

    • “A Lightning Deal is a time-bound, promotional offer where an item is featured for a limited number of hours as per Best Amazon marketing agency, usually 4 to 12 hours (as determined by Amazon), on the Amazon Deals page.”

Make sure to set these up at least a week in advance because there is a cutoff!

OK, I hope this was helpful! What are your questions & tips? Comment below!