Putting an insert in your packaging with an incentive to scan QR code can be a great way to build your email list and get more reviews.

This has been working great for us. We include an insert card that prompts customers to scan a QR code, which opens a flow in Messenger, which is built with ManyChat. It’s been getting about a 3-5% scan rate, which is pretty good! 

Explainer video:

Why Use Insert Cards? 

Main Benefits

1. Email List Growth – one of the most important assets for a business!
2. Reviews – Gets more Reviews
3. Upsells – Easily broadcast Upsells later
4. Messenger List – it builds your Messenger List; the ‘email list 2.0’
5. Customer Service – makes it easy for people to start a chat with you.

What’s the best CTA?

• A veteran Amazon expert told me that ‘REGISTER YOUR WARRANTY’ is the highest converting Call To Action (CTA) that he has tested. 

Can it be on the Packaging itself?

• Yes! As long as it’s clear. 
• We put our CTA-QR on the actual packaging, along with the Instructions & FAQ, AND on a separate insert card – so they see it in 2 places.
• If there is no space on the packaging/box, print your CTA on the back of a large instructional card, like postcard size.

Overall, just make sure these things are clear somewhere:

• Instructions & FAQ
• CTA with QR code

One of my insert cards for a small product is the size of a standard business card and looks like this. 

Why build a Messenger List?

It’s just like an email list! Once someone interacts with your FB Page Messenger, they’re automatically added to your Messenger list.

You can broadcast info & promotions to everyone at once just like email. E.g. it’s known as the ‘email list 2.0’.

• Update 2020: You can only send broadcasts to subscribers on Messenger who have interacted within 24 hours, or who have not received their 1 ‘post-purchase follow-up’ message. 
• So basically, broadcasting is now limited. So be sure to capture their email address and do drip broadcasting thru email.

Very high open rates! Messenger has 80% open rates and 20% CTR (click-thru-rate) on average, compared to 20% and 2% for email!

Overview of one of my ManyChat flows:

• Insert Card CTA: “DON’T FORGET TO REGISTER YOUR WARRANTY!” [Scan here]
• Messenger Opens > Enter Email to confirm (it auto-populates to they just have to tap it)
  • You’re required to include a note that this also confirms email list opt-in.
• “Thanks, you’re all set!”
  • email is added to your MailChimp list
• “By the way, here are instructions & tips!”
  • Send an infographic, video, gif etc.
• Also, as a big thank you, here’s a $5 off coupon for your first order on our website! [2 mins later, or up to you]
• 23 hours later: “Hey Julie! Just a kind 24-hour follow up to make sure everything’s good!”
  • Auto replies:
    • All good! ✅
    • LOVING IT! 😍
      • Auto-reply: ‘Awesome! Glad to hear! What are you loving about it so far, Julie? Would love to hear your feedback!’
      • → ‘Awesome, thanks! Hey would you mind helping us out by posting that as an Amazon review? (totally not required..  but helpful if you have a sec!)
      • → Thanks! Just tap this link to leave your review. Thanks again so much for your support! Let me know if it works!
    • Report issue/help
• One-Time-Notifications: Ask them to click Notify Me to get notified of something in the future. Deals, in-stock dates, launches, etc. 
  • Satisfaction Follow-Up: I ask them to click this so we can follow-up in 2 weeks to make sure things are good
  • Special Deals: I ask them to click if they’d like to be notified when we run special deals

• I also set up a Day 7-14-30 ‘email message’ follow up flow via ManyChat.  
  • This is just like building a messenger flow, except it sends the messages to their email. 
  • You can send unlimited follow-up email messages, any time.
  • You can also send unlimited broadcast email messages to ALL people who gave their email in ManyChat, anytime.

• I decided to send my email follow-up thru ManyChat just because it’s simple to set up, and all in one place.

• You alternatively set up this email follow-up drip inside MailChimp (or whoever you use) instead of this. Or, in addition to this, if you wanna send two different email drip campaigns, if you think it won’t be too annoying.

• In my MailChimp, they are delivered a welcome email, plus any customer nurturing sequence you wanna set up. 

Our agency offers ‘done-for-you’ setup & customization for all of this stuff. Contact us for details!

– Riley Bennett