These are some of the things that we do as an Amazon Marketing Agency to help your brand grow:

Amazon PPC Advertising Management:

PPC advertising is undoubtedly one of the most effective marketing tools that can help brands thrive through the Amazon algorithm. At Amazing Marketing Co., we make it our goal to help our clients get the most out of their ad-spend while helping you grow sales to achieve outstanding business results. 

Not every agency offers overseeing and managing PPC campaign strategies and ad spend from A to Z. Instead of just “PPC Management”, we provide “Amazon Marketing Management” which is our own way of describing our holistic approach in PPC advertising. What we do goes beyond just overseeing and managing your PPC campaign strategy and ad spend. Our job is to help you grow your sales and achieve outstanding business results.  

Sponsored Video ads: As your marketing partner, we help you maximize your Amazon opportunity through sponsored video campaigns tailored to your brand image and value. PPC advertising, like the many aspects of e-commerce, is an integral part of a marketing strategy. However, when it comes to establishing an initial understanding (or first impression) of your brand among customers, videos do it faster. Video ads are different from your standard Sponsored Products ads because they allow you to easily share your brand story and Unique Selling Points (USP) to your target audience. 

Sponsored Display ads: Boost your product visibility to your target audience, target relevant product categories on Amazon, and utilize targeting refinement on attributes like category, brand, price, and Prime eligibility. Product targeting is a great strategy to grow your customer base, cross-sell to potential customers, and upsell to your loyal customers.

Sponsored Brands ads: Build a greater brand awareness for your business through sponsored brand ads. Amazon Sponsored Brands appear as banner ads that display your brand logo, custom tag line, and multiple products, typically at the top of Amazon search results and product detail pages. With the help of our team of PPC experts, expand your brand visibility, reach shoppers who are intently looking for products related to theirs and land potential customers to your storefront.

Amazon DSP ads: An impression-based display marketing platform, Amazon’s Demand-Side Platform enables advertisers to programmatically buy display, video, and audio ads to promote their products, services, or brands essentially all over the internet— which basically means getting access to exclusive audiences across both Amazon-owned sites, like IMDB, and other leading publishers’ sites. Not sure how to get started? Reach out to us to learn more! 

Sales boost: From SEO to PPC and to everything in between, our all-in-one management approach aims to create a one-of-a-kind buying experience for your customers to help you amp up your sales and reach new heights for your business on Amazon. 

Ranking boost: Ranking on Page 1 for your main keyword is the goal. Although there is no short-cut to ranking on the top of Amazon’s search results, outsourcing a partner that knows the ins and outs of Amazon marketing will inevitably get you there! 

ACOS improvement: Spending too much for each click? For sellers on Amazon, lowering ACoS while increasing profit is the pot of gold. While there are several key factors that affect your ACoS on Amazon, our experience in creating and developing effective ad campaigns for our clients has taught us the best practices throughout the whole process.

ROAS improvement: Maximizing the return on your ad spend is not always a piece of cake for most Amazon marketers. Most sellers would only focus on improving post-click conversion rates and increasing revenue per conversion. However, the real bulk of the process lies in continuously optimizing and improving campaign performances over time. This includes harvesting keywords from the search terms reports and adding them to your own campaign, increasing the number of keywords that can potentially draw sales.

Cost-per-click improvement: The CPC metric depends on a few different factors: one being the level of competition. A bigger competition will lead to higher CPCs because you’re bidding against other sellers to win the best placement for your ad in front of searching customers. At Amazing Marketing Co., we utilize our best practices so clients can get the most out of their campaigns with the lowest CPC possible.

Profitability improvement: The process doesn’t only include improving content, media campaigns, and reviews management. Increasing your profit goes beyond that. The Amazing Marketing team will continuously optimize & split-test everything to make you the most profit possible!

Search engine optimization (Amazon SEO):  Amazon SEO is all about optimizing your keyword-rich listings to rank higher and thrive in Amazon’s A9 algorithm. The secret to a well-crafted Amazon listing lies in the balanced blend of both creative and technical aspects of SEO. From keyword & competitor research, keyword placement to creating captivating product listings and image galleries, our expert SEO marketers will handle everything for you.

Listing conversion optimization: Compelling words are essentially your best tool to entice and engage your customers, but adding that to the technical aspect of listing optimization (SEO) is what truly drives your product in converting and ranking above the competition. Our talented SEO copywriters will gladly craft engaging listing copies for you PLUS develop your creative content from start to finish. 

Product title improvement: It’s one thing to have a keyword-optimized title. Writing an informative and cohesive product title with the right keyword placement is another. With the thousands of competition on the platform, crafting a winning product title that converts is an absolute essential. 

Product infographics: Powerful visuals and infographics can virtually send your shoppers straight to the Add to Cart button. So win your shoppers through stunning infographics for gallery and A+ Content created for you by our brilliant graphic designer! 

Review-getting optimization: If you’re an emerging brand on Amazon, getting your initial reviews is imperative. The more reviews you have, the higher the rate will be at which shoppers CLICK and then ORDER your product. Want to get your first reviews FAST? Talk to us to get started!

Subscribe & Save:

Significantly boost your sales and customer loyalty for your brand by utilizing Amazon’s  “Subscribe & Save”. This feature allows FBA sellers the ability to offer discounted products in exchange for long term commitment from customers. 

Virtual Bundles:

This tool lets FBA  brand owners create ‘virtual’ bundles made up of two to five complementary ASINs which are purchased together from a single detail page. However, not every seller is eligible for the Virtual Bundle Product tool, and not every product can be incorporated. Reach out to Amazing Marketing Co. to start a Virtual Product Bundle campaign for your brand.

Coupons & Promotions: Whether promoting just one or multiple items in your inventory, creating and managing promotions on Amazon could become a disaster if not handled well. With the right tools and top strategies we’ve garnered over our years of Amazon marketing, we’ll help you set up and manage your promos so you can reach your target margins and even go beyond your profit goals.

Lightning Deals: When it comes to promotions on Amazon, Lightning deals can be your best tool in driving sales and boosting visibility. But they go beyond just increasing sales. When efficiently managed, this strategy can also be used to sell out excess inventory and promote other products under your brand. Plus, if you want to earn the coveted Best Seller Badge, this is a great way to start. 

Brand Storefront Optimization: Got a great business you want to grow on Amazon? Here at Amazing Marketing Co., we create UH-amazing Amazon Storefronts and Amazon Store pages masterfully curated to display your brand’s image and value. 

A+ Content Optimization: Amazon A+ content is the quintessential element for building your brand. As the name indicates, this feature gives your shoppers the A+ experience when visiting your page. This is why having a  killer A+ Content section on all listings is an absolute MUST! Our creative graphic designers and copywriters have all the skills necessary to adorn your content pages with rich media, beautifully made infographics, exciting brand stories and more.

Amazon Posts: Posts is a browse and discovery experience on Amazon focused on brand-shopping. This feature allows Amazon sellers to showcase their brand through a social-media style curated content which makes promotions look natural and non-intrusive. If you’re up to take a dive into Amazon posts, now is a great time to get started!

Amazon Attribution: Amazon describes this tool as “your non-Amazon campaigns, measured”. So how does it work? Amazon Attribution is an advertising and analytics measurement solution that lets sellers monitor how their non-Amazon marketing channels perform on the platform. On top of everything else you do to build your online business, keeping track of your customer’s buying experience can be quite the challenge. Reach out to us to learn how this tool can help increase your brand’s return on investment (ROI) on Amazon.

Seller Central Management: Managing your growing Seller Central account to operate 24/7 isn’t a walk in the park. We know this because we’re sellers ourselves. But keeping your backend operations healthy and smooth-running is a must to scale your business. Amazing Marketing Co. is your be-all end-all solution to your love-hate relationship with Amazon support. Our years of experience as marketers on this platform has taught us the best practices and workaround to troubleshoot and resolve issues that could stall your Amazon operations.

We completely manage your Seller Central account so you don’t have to log in and check everything so often. Let us take care of all of it so you can focus on what you do best. 

Inventory Management & more: Automate your FBA operations with the help of a pro in the field. At Amazing Marketing Co. we help sellers monitor their inventory levels & IPI Score, add new products to the catalog and provide expert level consultations on FBA shipment plans & logistics.