Premium A+ Content in product listings are now available to Amazon sellers. This new category welcomes a small number of sellers who have made significant investments in the development of their brand and catalog.
At the moment, Amazon offers three levels of brand registry services: Basic A+, Premium A+, and Enhanced Brand Content. The main distinction between the three is how they operate and what they provide, but each has its own set of requirements.
Who can afford it? You may be wondering this because so many new sellers have had difficulty obtaining Premium A+. The good news is that the puzzle pieces are gradually reassembling themselves. Sellers of all brands can now access Premium A+ Content at a lower cost than ever before. This is possible because we have simplified things more than ever before. Selling Basic and Enhanced Brand Content is now easier than ever thanks to our new collaboration with the Amazon Seller Program Skills Team.
Amazon Premium A+ Content: What Is It?
Amazon Premium A+ Content, also known as Amazon A++ Content, is a service provided by Amazon to sellers on their platform and intended to improve the buying experience for customers by making it easier for them to scan listings. According to Amazon, using A+ Content can increase sales by an average of 5%, with some sellers experiencing even higher sales figures of 15% to 20%. Amazon launched Premium A+ Content in January 2018 to assist new and small brands in achieving higher conversion rates, as well as to increase positive ratings and reviews by improving the shopping experience.
Premium A+ Content allows you to have video in your A+ content! Amazing! This is the best part about it. There are other premium blocks but having a video in your A+, IMO, is the main thing about it! as per amazon marketing agency
What are the eligibility requirements for Premium A+ content?
According to the provided search results, the eligibility requirements for Amazon Premium A+ Content include:
- Enroll in the Amazon Brand Registry.
- Having a published A+ Brand Story for all ASINs in your catalog.
- Have at least 15 A+ content projects approved in the past 12 months – This is the hardest part. But it’s not rocket science.
If you meet these requirements, Amazon will grant you access during the monthly its approval period.
How to get approved for Premium A+ Content?
Amazon Premium A+ Content allows retailers to provide advanced details for product features such as adding a detailed list, graphs, videos, high-resolution photographs, custom text, etc. To get started, Amazon suggests:
- Activate the Brand Story module for all ASINs!
- Make sure you have basic A+ Content approved for 12+ ASINs
- If you don’t have content ready, you can submit ‘temporary’ A+ content for 12 ASINs ASAP! It doesn’t have to be perfect. It can just be 1 simple image or text block.
- If you don’t have 12 ASINs, submit, then edit some changes and re-submit, 15 times, until you have 15 approvals.
- When you are approved, you will see a banner!
Premium A+ Content Examples
See some awesome Amazon Premium A+ Content Examples below! In my opinion, the coolest modules are the Video modules (of course), the Q&A dropdown, and the slider.
Premium A+ Content Sample #1
Premium A+ Content Sample #2
Premium A+ Content Sample #3
Premium A+ Content Sample #4
Premium A+ Content Modules
These are the Premium A+ Content Modules that you can use to your heart’s desire!
1. Premium A+ Full Video
2. Premium A+ Full Image
3. Premium A+ Background Image with Text
4. Premium A+ Single Image with Text
5. Premium A+ Dual Images with Text
6. Premium A+ Three Images with Text
7. Premium A+ Four Images with Text
8. Premium A+ Comparison Tables
Type #1:
Type #2:
Type #3:
9. Premium A+ Hotspots 1
10. Premium A+ Simple Image Carousel
11. Premium A+ Regimen Carousel
12. Premium A+ Video Image Carousel
14. Premium A+ Technical Specifications
15. Premium A+ Q&A Module
Is it possible to index Amazon Enhanced Brand Content?
Using certain keywords or the listing text’s synonyms, you can index Amazon Enhanced Brand Content. To ensure that your item appears in Google and other search engines, each product can input a keyword or synonym. You might improve your brand-new listings that Google has not yet indexed by adding a synonym.
Some product descriptions offer Amazon Enhanced Brand Content (A+). Branded content that is unique to a brand can be created by applying branding to product covers, images, and videos. The conversion rate is increased, and branding is boosted. Giving the customer a compelling cause to click on your listing helps it stand out in a crowded market.
When a brand is linked to an excellent product description, people are more likely to buy from that business. By including more details about your products, such as descriptions, photographs, and more, A+ Content will help your business differentiate itself from the competition. Get on the front page of Amazon for customers looking for a particular product they previously purchased.
Final Thoughts
The Amazon Brand Registry is designed specifically for brands and businesses looking to increase brand awareness on Amazon. Amazon A+ Content is a premium tool that Amazon provides to its sellers. This service includes distinctive characteristics and features that help your brand’s sales success. When used correctly, Premium A+ Content can be applied to many different Amazon categories and increase your sales. If both brands and goods are registered, Amazon searches will return results from the registry, which lists the brand’s products.
If your brand is a Premium Seller on Amazon and you want to use the Amazon Brand Registry’s A+ Content service, we can help you create Premium A+ Content. Our team can help you increase exposure and sales by writing copy, designing images and copy, and uploading products. Members of the Brand Registry can use this program to list their content in the main category for free if it meets certain criteria.
