Introduction
Ready to take on your Amazon Sponsored Video ads? This article tackles the best practices of utilizing Amazon’s ad innovation.
Product marketing is consumable in every known digital business platform, Moreso for the King of eCommerce, Amazon. Elevating your brand against other businesses becomes highly competitive, with ad viewership much harder to maintain due to their predictability and lack of consumer involvement.
With the sea of competitors in Amazon growing steadily, each with its strategies for better organic results, it’s safe to say that you will need some help then check amazon advertising agency
When done right, Amazon Sponsored Video Ads can be an effective tool in setting you apart from your competitors.
What are Sponsored Brands Video Ads?
Sponsored Brands Video Ads are a part of Amazon pay-per-click (PPC) advertising, meaning you have to pay each time your ad gets a click. They work as a guaranteed boost towards product purchase and brand building.
Rather than just having the usual images plus descriptions ─ it utilizes videos for dynamism and makes the product listings a lot more enticing to potential customers. Amazon Listing Optimization services can be found from the link above where can get the more details.
Are Sponsored Video Ads worth it?
Having video ads that explain your product is an excellent strategy to advertise your product line. Video ads are such a useful tool for promoting your brand value.
Here are eight things you need to know about Sponsored Video Ads:
1. Sponsored Video Ads promote a different level of immersion
Your audience sifts through the Amazon website with the intent to buy. All you need now is a way for them to see your product and have it added to their shopping carts just a few clicks away from their purchase confirmation.
That’s why revamping static visuals with video advertisements on high visibility placements ─ usually appearing halfway down the first page of Amazon’s search results and product detail pages is such a novel idea. Sponsored Video Ads foster greater product engagement from relevant consumers because it merges two things that attract people’s attention: movement and sound, aspects that plain text and photos lack.
2. They’re plenty versatile
Increasing viewer retention with Amazon Sponsored Brands video ads gets your audiences’ interest (it’s smack dab at the top search results, pretty hard to miss). You can set it up to promote various products simultaneously or have a single item to increase consumer viewership.
3. Keep them short and simple
The goal of a video ad is to keep audiences engaged so that they’d buy from you, not for them to turn tail to look for other products. Keeping videos short and simple is a universal rule when it comes to advertising.
The average person’s attention span ranges from 15 to 30 seconds ─ so your first 10 seconds are crucial.
4. Utilize target keywords
Perform a thorough keyword search and determine keywords with the most conversion rates. Using SEO-friendly keywords in your videos helps in ranking in relevant Amazon searches.
4. They must be entertaining and educational
Don’t add unnecessary tidbits. When communicating with your audience, being straightforward is the key ─ show them exactly what your brand and products represent.
5. Make sure to optimize a no-sound advertising
Amazon Sponsored Brands video ads are silent by default, so enhance them with easy-to-read on-screen text. Add descriptive infographics to your product video as you would to your product photos. Remember that information must be relayed in a digestible manner.
6. Looping is an ongoing trend in ads, and it’s working
You don’t have to, but a seamless looping edit of your ad is a great way to hook customer interest. Why? There’s no actual reason for it other than people can’t seem to stop watching. Maybe it’s because it’s just so satisfying when the last part of the video meets the beginning flawlessly. Plus, it makes it like the ad never ends, so the tendency of online viewership is that they’re going to rewatch the ad.
7. Make sure you know your customers
Go over customer reviews about your product to find out what your market is actively searching for. Get to know your customers’ problems, and then use your video to suggest solutions and highlight benefits.
8. Videos elevate your brand image
While it doesn’t sound particularly new, Amazon’s handling of sponsored ads has yielded great results. This info is based on Wyzowl, ‘State of Video Marketing Survey 2020’, where 95% of video marketers claim that the video ads have improved their understanding of their product and service, while 84% of customers say seeing a brand’s video has persuaded them to buy the product.
9. Focus on your customer’s problem and not your brand
The first few seconds of your video is your make it or break it. Your goal is for your audience to stop scrolling so you can gain the click and boost conversion.
Avoid using the precious first few seconds of your video ads to show information about your brand. Instead, focus on your selling points and highlight how your product is a solution to their problem.
10. Create high-quality videos
Simply put, the following are things to AVOID if you want your ad up and running in the search results and product detail pages:
| Blurry or low-quality images | Illegible text |
| Creative elements that interfere with Amazon’s Video Safe Zone templates | Blank or black frames at the start or end of your video |
| Bars on the sides of your video—your video cannot have a letterbox or pillar box format | Customer reviews, even if they’re Amazon reviews |
| Savings promotions or discounts | Poor audio quality, including unclear or inaudible sounds |
| Distracting images such as flashing, spinning, blinking, pulsating objects, or text | Poor video quality and low resolution |
| Distracting sounds or sudden changes in volume | High-pressure sales tactics intended to elicit a customer’s click or purchase |
Final Thoughts
When done right, Amazon Sponsored videos help your brand gain a more extensive scale of exposure. And while it may take a lot of time and resources to create Sponsored Brands Video campaigns, they’re undoubtedly a huge opportunity for your business to gain traction and reach your customers.
Ready to give Sponsored Video Ads a try? Amazing Marketing is a team of Amazon experts with over 30+ years of experience with the platform. We live and breathe Amazon every day! Get in touch to learn more!
