Black Friday & Cyber Monday kicking off the busy shopping season.

Nov 25 – Dec 25 is typically 3-10x the sales of a normal month, so be ready!

Here are a few best practices & tips for the shopping rush:

Set up Black Friday & Cyber Monday Deals

• How to: go here in Seller Central (Adversiting > Prime Exclusive Deals > Create > input SKUs & Discounts, or upload via sheet)
• TIP: check both Black Friday and Cyber Monday at the same time and the deal will run all weekend (I’m doing this)
• Best practice: 20-40% off
• Bonus: set up Lightning Deals & 7-Day Deals (Advertising > Deals > Create Deal)

https://youtu.be/ZLu8a-qOrt4

Send inventory in ASAP

• Amazon says December 2nd is the ‘cutoff’ to be sure it’s checked-in by Xmas week
• Send in as much as you can – inventory limits have increased for many sellers, so check again!

Stay in stock! Use the FBA-FBM trick

• How to create duplicate FBM listings: Select ASIN > add new Condition > Save
• Now you can fulfill FBM while more FBA inventory is inbound
• Read my blog for details

Add ‘Holiday Flare’ to your images

• A ‘great gift idea’ badge, stocking or Xmas tree (see example below)
• For gallery images, A+ content, and storefront
• I’ve always done this. Adding some holiday spirit can’t hurt.

 

Convert all those shoppers into reviewers

• Make sure you have Jungle Scout Request Review Automation turned on (sign up HERE)
• or click the Request Review button manually for each order like used by Amazon Agency for their review automation.

 

Optimize Sponsored PPC Campaigns

• Use Sponsored Video Ads

• See my PPC Optimization Checklist blog
• Increase budgets on your best campaigns because December gets 3-10x the clicks and sales of regular months.
• Try out Amazon DSP if you qualify (retargeting ads outside Amazon!) (we are now offering this)

 

OK, I hope those tips are helpful!

Questions? Let me know.

Riley Bennett
“We Grow Brands on Amazon”
AmazingMarketingCo.com