Introduction
In digital marketing, sellers go above and beyond to advertise and rank their products on an immense search engine like Amazon.
As promising as building your business online sounds, getting your product to rank on Page 1 doesn’t happen at the swish of a wand. The real magic only happens with the combination of effective and efficient marketing strategies.
If you’re new to Amazon marketing, you can definitely learn several fundamental techniques from Amazon experts. In this article, you’ll learn the basics of driving your brand to the top of page 1.
Want your business to thrive on Amazon? Here are eight things you can do as a seller to boost your organic rank then work with ecommerce SEO agency
1. Keyword Research is KEY
Keyword research is one of the most important aspects of listing optimization and PPC. For one, keyword research helps you determine the placement of search terms in your title, bullets, description (A+ Content), and backend. Putting valuable keywords in specific sections is KEY to optimizing your Amazon listing.
Look for relevant keywords with a powerful search frequency and a high conversion rate. Your goal is to find keywords with a high chance of converting. done for you amazon
You can run your keyword research and filter out the results yourself using a keyword research tool. There are different keyword research tools available to help you with this. I like using Helium 10, but you can also use Brand Analytics or Jungle Scout.
If you’re looking into outsourcing your keyword research and listing optimization, hiring Marketing Amazon agencies like Amazing Marketing Co is an excellent way to do it. Skilled Amazon experts can help you determine the best steps to take in your Amazon journey.
Got your keywords? Great! It’s now time to update your listing.
2. Keyword-Optimize Your Title
The title bears a lot of weight for both the customers and the algorithm. Keyword selection and placement are extra crucial in the title section. You want your most relevant and highly-converting keywords in the title. Sounds easy, right? Not quite.
There’s more to just putting keywords in the title. As a copywriter, I consider writing the title both an art and a skill. Before you overstuff this section, make sure to place the keywords in a way that the title is still cohesive and informative while staying within the character limit.
3. Place Second Priority Keywords in Your Product Bullets
The Bullet Point section is the next most important place to add keywords. Write five bulleted features and place your second priority keywords where they make sense. Again, keyword placement is critical here.
Make sure that your keywords are relevant to both customers and the algorithm. AVOID keyword dumping and over-stuffing your bullet points with chunks of consecutive and repetitive keywords. Aside from the fact that it makes your bullet features look unnatural or forced, Amazon could flag your listing for keyword spamming if you do this.
4. Add Other Important Keywords to the Back End
If you’re not optimizing your backend, you’re also missing out on an excellent ranking opportunity for your listing.
The backend keywords section takes 3rd priority, but that doesn’t mean it’s less important than the title and bullet point sections. The backend section allows you to enter up to 250 bytes in the Search Terms box (and more for some categories).
While the backend may seem like an invaluable section because it doesn’t show keywords upfront, it gives sellers extra space to add other valuable keywords not yet included in the title or bullets.
5. Drive More Sales Using Coupons & Discounts
Doing promotions and discounts is a great way to drive sales, especially with new items that don’t have reviews yet.
According to Jungle Scout’s 2022 Consumer Trends Report, Pricing and Coupons drive brand loyalty and online purchasing.
Due to budget-conscious consumers in today’s market, 53% tend to purchase products through deals, coupons, or discounts. 47% say they will most likely only discounted products or items on sale.
6. Run PPC Campaigns
Remember that conversion rate is a major driver of organic rankings so you need to drive the most qualified traffic possible.
Bow Tied Amazon
As mentioned by BowTied Amazon, driving the most traffic possible is a significant factor in improving your organic ranking. Because of this, Amazon Ads (Sponsored Placement) is imperative. Pay-Per-Click advertising helps your potential customers find you.
Run PPC campaigns to help you know your audience and then use that information for keyword research. For instance, after a few days of running an automated campaign, you can harvest relevant keywords from the search terms reports and later add them to your manual campaign. Depending on what your brand needs, you can take advantage of several advertising features on Amazon.
If you’re unsure about what type of ads or campaigns you should be running, check out How to Set Up PPC Campaigns for Your Product Launch.
7. Generate Review Velocity
With thousands of other brands waiting to be noticed on Amazon, simply having a killer product doesn’t cut it. Getting your first reviews is crucial in driving more sales.
Using the ‘Request a Review’ Button is the single easiest thing you can do right now to increase your review rate. This new feature on Amazon appears as a button inside Seller Central next to each order. Click on this to send Amazon’s default review request email to the customer.
For more tips on getting your first reviews fast, take a look at Amazing Marketing Co CEO Riley Bennet’s article on How to Get your First 10-20 Reviews.
8. Consider a Hiring an Amazon Expert
The success of your business on a giant e-commerce platform doesn’t happen overnight. While thinking about your first BIG step as an Amazon seller, you’ll find many reasons to consider hiring an Amazon marketing agency.
Marketing on Amazon has many facets, from Sponsored Products ads (pay-per-click advertising) to listing conversion optimization, Amazon search engine optimization (Amazon SEO), and backend Seller Central account management. If not efficiently managed, your advertising strategies could get out of hand. By partnering with an agency like Amazing Marketing Co., you get help in maximizing your marketing strategies and magnifying your potential to grow your business online.
Many brands do not have an Amazon expert in-house, so it makes sense to hire an Amazon marketing agency on a contract basis. Outsourcing an agency is often much less expensive than hiring a full-time employee.
Winning the game in the Amazon marketplace is what every business strives for. Amazing Marketing Co. is your PARTNER in finding the right solutions and implementing the best strategies to boost your marketplace growth.
Final Thoughts:
While there is never a magic shortcut to success, it takes more than just a great product and a solid brand to succeed in B2C marketing. And with such massive competition on the Amazon platform, the line between success and failure is often very thin. Therefore, bringing your A-game in marketing is absolutely essential.
Amazing Marketing Co. is an Upwork TOP-RATED marketing agency with years of experience in the Amazon PPC and SEO game. Amazing Marketing is a team of Amazon marketing experts who have been running the SEO game for years. When you partner with a top Amazon marketing agency, you not only improve your store visibility on Amazon but also maximize profitability and reach greater heights for your business.
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