Selling on Amazon through FBA (Fulfillment by Amazon) comes with countless hurdles. Success demands the crucial understanding that Amazon FBA reviews can either make or break the months or even years it takes to research, launch, and compete in this giant e-commerce marketplace. Becoming and surviving as an Amazon FBA seller also demands the skill of staying up to date with new changes, opportunities, and technology that will put you ahead of the competition.
In this article, we will discuss the software and steps that can be taken to bring any Amazon FBA brand ahead of the competition and solidify its position in this ever-changing marketplace through the most advanced strategies and software available to optimize getting more Amazon FBA reviews for your product.
The Importance of Insert Cards in Accelerating Amazon Customer Review Rates and LTV (Life-Time Value)
Selling on Amazon as an FBA seller not only comes with the immense opportunity for success, but also the vast amount of competition. Being able to compete not only depends on listing price, quality, and copy, but also very largely on customer reviews. As a result, the positivity/negativity of Amazon FBA reviews and the rate at which they are left in regard to competition can easily navigate consumers away from your FBA listing to one of a competitor.
Insert cards for Amazon are typically the size of paper business cards. They provide information about the brand/product and also provide support contact information and review requests. Insert cards are an extremely effective and crucial strategy that sparks consumer intent to leave reviews on Amazon.
Including insert cards with every product is a necessary strategy used by many FBA sellers. However, we will discuss how to leverage a more strategic design and software to increase review rates and their quality that many FBA sellers may not be aware of.
What Amazon Insert Cards Typically Look Like and How to Optimize for The Most Engagement with QR Codes
Insert cards are an additional service usually provided by most Chinese suppliers for either no charge or a small fee. These cards tend to have designs that mirror the colors and styles of an Amazon brand.
Insert cards mainly include brand logos, contact options for customer support, and incentives to leave reviews. In addition, another effective method many sellers use is the incorporation of a scannable QR code that has various linked destinations. These include an external landing page or a product review page on Amazon specifically.
The below 2 insert cards are your run of the mill style. They are not very effective because:
- The incentive is in small letters, hard to see.
- ‘Free gift’ is vague. Ideally, you tell them exactly what the gift is.
The below is the simplest good example because:
- The incentive is in huge text—hard to miss.
- The incentive is specific (a free bottle). This is most effective.
- A huge red arrow makes it extra clear what to do.
Leveraging Advanced Software for Amazon FBA Reviews with GetReviews.ai
Leaving Amazon reviews can be viewed as a tedious and unnecessary task for many consumers. Therefore incentivizing buyers and simplifying the review process is essential for receiving more positive Amazon FBA reviews. This is why we will use GetReviews.ai to demonstrate the simple yet effective steps that can be taken to leverage modern software to achieve such results through QR codes.
Attached below you can easily view how GetReviews.ai streamlines the technical process of creating QR codes that link straight to converting landing pages. The following examples utilize a demo funnel, however GetReviews.ai allows for a large range of customizable landing pages and funnels to further express you brand and incentivize target customers.
Further Leveraging GetReviews.ai for The Most Optimized Customer Review Funnel
QR Code Landing Page
The below steps are going to demonstrate the specific steps of each level of GetReviews.ai’s customer review funnel using their demo page: https://demo.getreviews.ai/
- Customers are redirected to a customizable GetReviews.ai landing page after scanning the QR code on an insert card.
- A drop-down menu allows for multiple product selections. This allows sellers to only need one type of insert card for all products.
- Landing pages offer more real estate for content compared to insert cards. This extra space can be customized to further incentivize customers to engage with the form submissions for free items, coupons, and more.
Optional Setting for Customers to Enter Order ID for Sellers to Verify Amazon FBA Reviews
- After selecting a product, customers are prompted to select their specific Amazon marketplace and enter their order id number.
- This is an optional additional step sellers can incorporate into their funnel. It allows them to verify if a review was left by an actual customer.
Customer Review Input Page
- This step of the funnel allows customers to input their review rating and also add a written review.
Amazon Review Page in 2-Clicks
- This page easily allows customers to copy, then paste their review in a new Amazon window directly on the product review page.
- Such easy steps are the key to making a customer review journey as simple as it should be.
Incentive Selection Dropdown
- This step allows customers to select their desired incentive from the start in the dropdown menu.
Final Customer Info Submission
- This final step allows customers to input their personal and contact information so they can receive their rewarded incentive for engaging with the brand and leaving a review.
Possibly Incorporating Email Software For Back-End Marketing
Marketing at every angle and popular platform is also an additional key factor that ensures success selling on Amazon, whether it be social media marketing or email marketing.
GetReviews.ai also allows for further 3rd party software integration. This makes email-list collection for back-end marketing possible, such as through software like Mail Chimp or Klaviyo.
GetReviews.ai is not only limited to third-party software integration like email services above. This platform allows for further order integration to manage, record, and fulfill free incentive orders created through this funnel.
In Conclusion
As you can see, the world of Amazon FBA has its complicity in almost every realm of e-commerce. Amazon has one of the most legitimate review programs of any e-commerce store in the world. As a result, customer shopping behavior tends to heavily rely on Amazon FBA reviews, making insert cars and advanced software key strategies to master.
Competition and strict guidelines selling with Amazon can be massively difficult hurdles to manage. However the success and prosperity of understanding and mastering the opportunity, strategies, and tools to grow and stay competitive can be more than enough to work towards.
[This article is developed by Amazing Marketing Co. – If you need further assistance with your Amazon brand, feel free learn more and reach out for our professional services on our home page]
Learn more about how ranking works on Amazon and how to rank on Page 1 in one of our other articles here.
