Share a bit about your business in the form and find a time that works for your mini audit call with Dave.
*Please only book if you're serious about scaling your business with Amazon*
What’s the point of selling on Amazon if you can’t implement & keep up with the best and most up-to-date strategies?
What’s the use of an agency that only covers part of the Amazon puzzle, doesn’t see the big picture, and hands you off to Junior staff member?
What you really need is to work directly with a growth partner.
An agency by your side who a) has already successfully walked the path, b) handles all areas of Amazon, and c) takes responsibility for your growth.
A team with a proven track record who can potentially 2-10x your sales in 2-10x less time.
…Without the crazy advertising spend…
…Without crazy management fees…
…Without time required on your end…
…Without wasting time on trial & error…
…Without wondering if you're doing the right things…
…Without the stress of dealing with Amazon…
…and with a potentially MASSIVE upside…
Over 300+ brands have chosen AMC as their growth agency.
… and maybe we're the right partner for you too.
If you decide to work with us, you'll work directly with your Senior Account Manager.
You’ll be dealing directly with him, not handed off to an assistant.
What makes us different than other agencies?
At AMC, your Account Manager treats your Amazon business as their own – and personally takes responsibility for results.
And the best part?
We don't require any long-term contracts.
That means: you can unsubscribe any time if you are not happy with the results or experience – no harm, no foul.
PS: You don’t need to be running on Amazon yet. We can also help you build your business from the ground up.
Let's get straight to the point.
This is a mini-lesson on "the cheat code for profitably scaling a 6-7 figure Amazon-focused brand".
This mini-lesson could be worth more than $10,000 to your business – this year alone.
It could even be worth $100,000 to your business depending on your current revenue.
In fact, if you don't feel like you got at least $10,000+ in value after your consulting call, we'll send you a $100 Amazon gift card as a thank you for your time.
More on that at the end.
Ok, let's dive right in to the lesson.
Today, I'm going to tell you "the cheat code for profitably scaling a 6-7 figure Amazon-focused brand".
I'm going to share the essense of what I've learned from 10+ years in the Amazon game, 7+ years running an Amazon agency - having worked with 300+ brands, and generated millions in extra profits for people.
What You Will Learn
'm going to show you the most important steps to profitably scaling your business.
At the end, you should be pretty clear on what to focus on.
I'm Riley Bennett and I'm an Amazon marketing expert. I've been in the Amazon game for 10+ years, worked with 300+ brands, and spoken at multiple conferences on Amazon growth strategy.
My agency, AMC - Amazing Marketing Co. - is rated Excellent on Trustiplot, is Top Rated Pro on Upwork with a 100% Job Success Score and nearly 100 5-star reviews, and we were rated the #1 Amazon Agency of 2024 by Mayple.com.
We were able to grow CoRevival from $5,000/mo to $500,000/mo in just 4 months.
"$5,000/mo to $500,000/mo in 4 months"
We helped launch Puro from 0 to $100k/mo in 3 months.
"We've tried a few different agencies, and nobody even comes close."
And we helped Total Nutra 10X their sales in just 3 months, with a good ACOS.
"Amazing results. ACOS cut in half and sales are 10x higher"
We've tested everything when it comes to Amazon.
So the question is…
What works?
And what doesn't?
And more importantly: what should you focus on to have the greatest leverage on your time?
The 4 Fundamentals of a Highly Profitable Amazon Channel
Well, I've boiled it down to the 4 fundamentals that you need to fix to be highly profitable on Amazon.
Traffic (top 20 rank)
There are 3 flavors of traffic. Ads, Organic/SEO and External. To be highly profitable, you must be ranked in the top-20 organically for your main keywords – because that's where about 70% of sales happen. If not, you'll be too reliant on Ads for traffic, and you'll never be profitable. Simply put!
Conversion
Conversion rate is the % of page visitors that buy. Your job is to squeeze every last penny out of every dollar that you spend on a click. Without a fully-optimized conversion rate, you're bleeding money every day, and you'll never be highly profitable.
Strategy
First of all, do you have a clear strategy? If not get clear. For example, you must know this: are you optimizing for sales/rank/marketshare? Or for profitability/sweet spot? This should be custom for every product.
Systems
Do you have a team & SOPs in place to implement, monitor, manage, strategize & organize everything.
Bonus – #5. Product. Of course – and this goes without saying – you need a great product that people love for it to be highly profitable. We are assuming you already have a great product.
The Amazon Profit Flywheel
So, in terms of Amazon, you should to focus on optimizing these 4 fundamentals.
The 4 most common problems we see brands running into
I've audited hundreds of stores and guess what the 4 most common problems are?
It's the 4 fundamentals!
LACK OF top-20 organic rank (not enough traffic and/or too reliant on PPC for sales so you'll never be profitable)
LACK OF fully optimized conversion rate (so you're bleeding money on every click)
LACK OF a clear strategy
LACK OF systems / team / time
Hence these, are the 4 things that we work on fixing for our clients.
Why Focusing Solely on Advertising Doesn't Work
If you try to solve everything through sales, the following happens: You don't end up ranking in the top-20 organically.
So your TACOS ends up not profitable.
A common mistake we see: brands hire a PPC manager and think that they will start dominating on Amazon because the ads are being optimize.
But Ads are just 1 piece of the puzzle.
When you get lost in "PPC land", you lose sight of the game as a whole.
It's like focusing solely on offence, and neglecting defence & special teams – you'll never win.
So, in summary:
Focus your time on:
Traffic (getting more of it)
Conversion (fully maximizing it)
Strategy (use the right one)
Systems
And in order to scale profitably you need:
To rank in the top 20 organically for your tier 1 keywords
Fully optimized conversion rates
A clear strategy for every product
Proper systems & team in place
Unlike other agencies, we specialize in this big-picture Amazon growth strategy.
And that's why we've been able to get the case studies, reviews & testimonials that you see – which speak for themselves.
The 3 Stages of Profitable Scaling
Stage 1:
Get your fundamentals right!
Fixing/optimizing your 4 fundamentals: traffic, conversion, strategy & systems
Stage 2:
Launch more products
Expand marketplaces
Grow marketshare
Stage 3:
Optimize profit margins (Ads, COGs, expenses)
Potential exit
How to Get Started with Implementation
Option 1: Trial and Error
Option number 1: You rely on trial and error and figure everything out yourself.
Option 2: Acquire Skills Through Free Content or Coaching
Option number 2: You acquire the necessary skills through free content and/or coaching.
Option 3: Work Directly with an Agency Growth Partner
This route is much faster. You only need a few months instead of a few years.
The System We Install
The Cheat Code
And this, in my humble opinion—is the cheat code.
What if you could work with an agency growth parter that handles out-implementing your competitors?
Without needing crazy advertising spend…
Without paying management fees…
Without time required on your end…
Without wasting time on testing, trial & error…
Without wondering if you're doing the right things…
Without the stress of dealing with Amazon…
and ALL with potential massive upside…
Because let's be honest. Video courses and consulting only take you to a certain point…
Face it, eventually you need a team to scale anyway.
And of course, you're not going to be able to scale if you keep doing the same things over and over that hasn't worked…
The Success Flywheel
At AMC, we put together everything you need – PPC, SEO, CRO, Launch, Strategy and Consulting into one service.
The Harsh Truth
Look, the harsh truth is this: the ecommerce space is very competitive & crowded, and it's getting moreso every year.
You've probably already noticed that it's become very exhausting to get great results and that many things that may have worked before are not anymore.
But – it's not your fault, and its not necessarily because of bad strategy—but it's not just about the right strategy – even more it's about implementation.
What I mean is this: You need to implement things better than your competition – in order to stand out in a crowded market.
Period. And there are only two ways to do that.
Path 1: You learn everything on your own, experiment, test, trial & error, and see what works. Over time, you should get really good at out-implementing everyone else. But this usually takes several years.
Path 2: You work with someone who speacializes in the space and has a proven track record. In this case, you can get results in a matter of months – not years.
Free Test Drive
Over 300+ brands have chosen AMC as their growth partner – from startup to millions in revenue.
And maybe we are the right partner for you too.
To find out, we have a pretty unique offer – a kind of test-trive of working with us.
It's a small free introductory offer which you would you might very well pay around $1000 or even $10,000 for with other Amazon gurus of similar experience level and track record.
Here is what we're offering:
A free, one-hour conversation with one of our Senior Amazon experts, where we analyze your business, identify your biggest growth levers, and write out a custom business plan for you – on the call.
You will learn exactly what you should do – and in what order – to get from A to B as quickly as possible.
As a result, you will have complete clarity and a precise roadmap to reach your goal in the fastest and most direct way. And all of this is completely free.
You will receive a crisp document with your penciled out business plan with tailored recommendations after the call.
The Guarantee:
We even guarantee that this conversation will have a value of at least $10,000 for your business. Because if you feel that it doesn't, we will send you a $100 Amazon Gift Card as a thanks for your time. No harm, no foul.
After the conversation, you can decide whether you want to implement the business plan yourself / in house, or work with us to implement everything for you.
If you're interested in working with AMC, we'll go over what that looks like, go over all of your questions/concerns, and see if it's a great fit for a potential win-win partnership.
And if it's not the perfect fit, we'll try to point you in the right direction or refer to another expert or agency who may be able to better help for your needs. So you can't lose.
As always, when you work with AMC, you work directly with with your Senior Account Manager.
In addition to ongoing communication in Slack, you will have regular Zoom calls with your Senior Account Manager (in fact, we require weekly meetings with you in the initial setup phases).
I hope this lesson already provided you with some clarity. More clarity will come on the call.
So don't wait, and book a call now before your competitors do!
Alrighty then, talk soon. Go ahead and grab a time at your soonest convenience – you won't regret it.