Hey all! I’m Riley Bennett, co-founder of best amazon marketing agency. – we are a team of 8 Amazon experts with 30+ years of combined experience, and “We help brands CRUSH it on Amazon.”
Let us grow your brand on Amazon so you can focus on what you do best.
Click below for details on our Amazon solutions!
- Amazon Marketing Management: PPC & more – Grow your brand with Sponsored Placement, coupons, A/B testing + more
- Listing Conversion Optimization: Copywriting, SEO & Graphic Design
- Product Launch: Get Quick Reviews & Boost Ranking
- Full-Service Account Management: We manage your Amazon channel
- Facebook & Instagram Ads: Drive hot traffic to your listings for a powerful ranking boost
Read below for the details of each service. Let me know if you have any questions!
Below is a video going over everything!
1. Amazon Growth Management: PPC & more.
Amazon advertising is a huge part of success on the platform. Every brand should be using it – but not everyone does it right.
This is our bread and butter service and a big part of how we help brands grow on Amazon. We completely handle your Amazon Ads account while accelerating your sales through Sponsored Placement. Amazon PPC is a huge part of getting your product noticed on Amazon.
What’s Included:
Amazon PPC • Coupons • A/B Testing • Ranking Boost • Consulting
Our goal: make you more money.
Amazon Growth Management: PPC & more.
- Complete Ads Console management
- Ongoing optimization of all PPC campaigns
- All Ad Types
- Sponsored Products
- Sponsored Brands
- Sponsored Display (ads on competitor listings)
- Sponsored Video (client provides video)
- Advanced Keyword Targeting
- Listing SEO Tweaks (we will adjust minor things as necessary)
- A/B Split Testing (Price, title, main image, coupons & A+ content)
- Product Launch (details below)
Growth Consulting:
- Marketplace Advising – We aren’t just your PPC managers – we’re also your Amazon marketplace consultants. We will also make ongoing suggestions on how to improve & grow your Amazon business – as if it were our own.
- Account Audit – We will audit your storefront, product listings, and Seller Central account health and make suggestions to improve everything.
- Monthly Strategy Calls – Each month, we will present the updates & analytics to you and mastermind about growth on a Zoom call. we will schedule these ahead of time via Zoom.
Reporting & Communication:
- Slack Chat
- We will have ongoing communication in Slack!
- Weekly progress updates
- Trello Board
- We will share a project Trello board where we organize tasks, progress, to-do’s, questions, and exchange comments!
- Monthly PDF reports
- Breakdown of PPC analytics
- Including a screen recording walkthrough summary of KPI’s, key takeaways, action steps moving forward.
Brands we’ve grown: We helped grow these brands to 6-figures+ a year.
Simple Pricing: Small Base + 3% of Revenue Growth
| # of Parent ASINs | Amazon Marketing Mgmt base retainer * | Amazon Marketing + Seller Central Management base retainer * |
| 1-3 | $1,500 | $2,500 |
| 4-10 | $2,000 | $3,000 |
| 11-25 | $2,500 | $3,500 |
| 26-50 | $3,000 | $4,500 |
| 51-100 | $4,000 | $6,000 |
| 101+ | Custom quote | See details below for what’s included |
| * Plus 3% growth commission. | * Plus 3% growth commission. | |
* About the 3% growth commission – incentivized to GROW your brand as big as possible! While other agencies charge 3-7% of total sales or PPC spend, we only charge a commission on sales growth. This means there’s no commission if we don’t grow your sales!
The 3% of revenue growth commission = monthly revenue – ‘starting monthly revenue’.
‘Starting monthly revenue’ = your average revenue from the past 3 calendar months.
Example: you hire us on January 1st and your average total Amazon revenue from the previous 3 months was $40,000 per month (for the products we’re managing) – this is the starting revenue. In January, we grow sales to $60,000. So the 3% growth commission for January would be 3% of the $20k of growth which is $600. If in March, total sales are $100,000, then the growth commission for March would be 3% of the $60k in growth which is $1,800. Growth commissions are paid the 1st week of the month for the previous month, alongside the base retainer.
Term agreement: minimum 3 months. We’ve found that it typically takes 3-6 months to get traction going on Amazon with new marketing campaigns (the A9 ranking algorithm is based on 180-day sales history), so anything less than 3 months would not be sufficient. Every quarter, the client has the option to continue for another 3 months, or cancel with 30-days notice.
To apply for management: fill out this questionnaire: amazingmarketingco.com/management-questionnaire
PPC Case Study:
Ryan’s PPC skill took CoRevival from Launch to $1,034,449 in 4 months.
Case Study: Launch & PPC Management
Situation: The client created a comfy face mask and wanted to quickly bring it to the mass market via Amazon. Even though they were quite familiar with how Amazon works, they wanted to be sure to give their product the BEST possible chance at success – especially in such high competition and high volume market! So they decided that investing in a team of Amazon marketing pros was the way to go. (great choice;)
Goals: get noticed in a flood of competition.
Challenges: High competition, but tremendous potential if we can rank on page 1
Results: We took over PPC campaigns at the beginning of September shortly after going live on Amazon in August. After a month of testing, sales began to climb, with ACoS under control. Then, strong page rankings began to take hold… and, boom!
With a great product (getting good reviews) and a good conversion rate, page 1 positions held steady and catapulted sales to the next level. From there, it was a snowball effect! By the end of year, we hit the HUGE milestone of $1M in sales!
Quarter 1 Update: it wasn’t just a Q4 thing... Q1 is doing even better! Over $500,000 in January alone! And over $600,000 in February.
Sponsored Placement sales were a huge contributor, accounting for 50% of sales. This is a good ratio for launch season.
In summary, this case study is a great one that demonstrates the IMMENSE power of what ranking on page 1 can do!
Also, check out the sweet storefront we designed for them: amazon.com/corevival
For more PPC case studies: see our Case Studies page.
2. Listing Conversion Optimization
A major factor of success on Amazon is having an AMAZING listing! We can take care of that for you! We are masters of this craft. Our work has shown to boost CVR by up to 5%.
Copywriting & SEO
The first part of a solid listing is copywriting & SEO – it starts with PROPER deep-dive research. We will professionally write your Amazon listing (Title, Bullets, Description & Backend). This will boost your CVR and lead to potentially $10,000’s of extra profits. All the copy will be optimized for the Amazon A9 algorithm – for maximum search rank and high conversion rate.
Included:
- PRODUCT TITLE: The product title is extremely important, and most sellers get it wrong. We have 5+ years of experience crafting Amazon titles. It’s an art in itself! We pride ourselves on our amazingly optimized titles. Of course, it will be optimized for SEO, but it won’t be keyword stuffed.
- BULLET POINTS: the purpose of the bullet points is to explain the product’s features & benefits as concisely as possible – helping the shopper make their buying decision. We strategically compose 2-4 sentences for each bullet. No fluff! There are different directions you can go with this – we will discuss this on our brainstorming call.
- PRODUCT DESCRIPTION: The product description section is a text area to explain the product in more detail. A well-formatted description section with a numbered list, bullet points, and relevant headers.
- BACKEND KEYWORDS: We write out exactly what to paste into the backend keywords section in Seller Central. Everything will be 100% SEO optimized.
- KEYWORD RESEARCH: We will do our own deep-dive keyword research and give you all of the data in an easy-to-understand sheet. All relevant keywords will be included in the correct place, whether that’s the title, bullets, description, or backend.
- COMPETITOR RESEARCH: Your top competitors will be analyzed, and will be taken into consideration when writing your listing. The key here is to stand out and help the shopper understand why your product is better and more useful than the competition.
- Delivery: within 2-3 weeks – delivered in a Google Doc.
- Revisions: 2 revisions included, with 3 business day turnaround time each.
- Pricing: $500 per parent ASIN
- Variations: If the copy needs to be different for each variation, we will send a custom quote based on the scope of work.
Here are some listings written by us:
Everyone knows that product IMAGERY is extremely important on Amazon! We have years of experience in photoshop and graphic design specifically for Amazon. We can make sure that your image gallery and A+ section looks amazing.
Image Gallery:
Includes graphic design, photoshop, infographics & copywriting
- Included:
- 1 strategic main image
- 3 infographics with text (copywriting included)
- 1 pointing out all the features
- 1 product close up
- 1 main USP ‘ad’ image
- 1 comparison chart
- 1 photoshopped into ‘real-life’ image
- 1 bonus image based on your needs
- Pricing for image gallery: $500 per parent ASIN.
- Variations: If the gallery images need to be different for each variation, we will send a custom quote based on the scope of work.
Here are some listings we’ve done!
A+ Content:
Includes a custom layout, graphic design, photoshop, infographics & ALL copywriting.
- Included:
- Custom layout
- Sexy graphic design
- Infographics with text
- All copywriting is included: on the images and off
- Brand logo header
- Main cover banner
- A comparison chart showing your other products
- Custom sections based on your needs – let us know!
Brand Storefront:
- Included:
- A stellar fully customized home page with 5 sections
- Custom product/category pages with 2 sections each
- Sexy graphic design: including infographics & copywriting
- Pricing: $750 for a storefront like the examples below
- If you need more than 5 pages or 5 sections, we will send a custom quote based on the complexity.
- Some of our Storefronts designs:
-
amazon.com/corporels -
amazon.com/corevival -
amazon.com/hybridremedies -
Photography: $1,250 for a white-background professional studio shoot; $2,000 for a half-day ‘on-location’ shoot with 1 male or female adult model.
Video Edits
Need a video for your listing or for a Sponsored Video Ad? Just provide your product images and/or video footage, and we’ll write the script, add text & graphics to create a video optimized for Sponsored Video!
Gallery Video: Brand Registered sellers can now put a video in their image gallery! Provide us with your product image and video footage and we will edit a nice video that showcases & sells your product! Including script, text, effects & music.
Simple Pricing: Listing Conversion Optimization
| Packages | Price Per Product Listing |
| Complete Listing Optimization: Copy & SEO, A+ Content & 7 Gallery Images | $1,250 (highly recommended) |
| A la carte: | |
| Copywriting & SEO | $500 |
| 7 Gallery Images | $500 |
| A+ Content | $500 |
| Gallery Images & A+ Content | $750 |
| Storefront Design | $750 (highly recommended) |
| Video for Ad or Gallery (15-30-45 sec) | $500-$750-$950 * |
| Studio Photography | $1,250-$2,500 |
* Video edits may get a custom quote depending on the complexity – 2 revisions included. You provide product images & video, we write the script, add text & graphics.
To get started: fill out our product questionnaire: amazingmarketingco.com/product-questionnaire
Case Study: Boosted CVR by 5%
Client: Socket Blocker
“+5% CVR from our graphic design”
Case Study: Gallery Images & A+ Content Corey, the owner of Socket Blocker, had some gallery images up that he did himself. They were OK, but we knew we could do better. We completely re-did the gallery images and A+ content, leading to a big boost in CVR. Results: Our makeover of the gallery images & A+ content resulted in:
- +6% increase in CVR
- +$750/mo in monthly sales
This is estimated to produce an extra $3,000 per year in profits for the client. 
The gallery images & A+ content was added at the beginning of March. The CVR in Feb was 9.30%, and in March it bumped to 16.59%. A+ Content 
Gallery Images
3. Product Launch
Launching a new product on Amazon? Great! Let's handle that! We handle getting your initial batch of reviews, and drive traffic to your listing so it boosts up in the rankings for your target keywords. Here's the general launch process (of course, make sure your listing is optimized first!).
Here is our general 3-step launch process, with FB/IG ads being a powerful optional 4th step.
Step 1: Get Reviews
The FIRST and most important step is getting your first 10+ reviews ASAP. This is because most shoppers do not buy products with 0 or 1 reviews. But how do you get reviews without any sales in the first place? To combat this predicament, savvy Amazon sellers utilize free-after-rebate giveaways to get their first batch of reviews.
The company we associate with for this service is FBAreviews.com. They will handle running a giveaway promotion that will result in 10+ verified reviews within 2-4 weeks.
How it works:
- A large network of REAL people in the USA is asked if they'd be interested in trying your products.
- If they say yes, they reeive funds to purchase the item on Amazon using a unique URL with your targeted keywords. This helps with ranking.
- They order the product for full-price and provide their order confirmation #.
- They test the product and share their honest comments to FBA Reviews, which are forwarded to the seller.
- Leaving an Amazon review is technically not required, but about 90% of people do.
What makes FBA Reviews different: This is key. Their testers can only use their platform a maximum of 5 times. This greatly reduces the type of shopper that leaves too many reviews, thus get their reviews wiped.
Is this within Amazon's TOS? Yep, Amazon reviews are not required, only encouraged. I do this for my own products. See FBAreviews.com for more details and FAQ.
Management Fee: $25 per giveaway (plus the product cost) paid to them.
Our System: 30 reviews the first month, then 10 reviews per month after that.
See this article for more details: How I get my first 10 reviews on Amazon
Step 2: Rebates for Ranking Boost
The easiest and most effective way to drive extra sales to your Amazon, thus boosting ranking, is to list your product on rebate sites. The site we use is Rebaid.com. It is easy to set up, and they only charge a small $3 fee per giveaway.
Our Powerful Ranking System: start with 5 giveaways per day week 1, then ramp up each week. A good starting point for a small niche keyword is 150 giveaways the first month (avg. 5 per day), and 500+ for a competitive keyword (avg. 15 per day) and then increase from there until the desired ranking position is achieved.
The A9 algorithm loves a flood of sales during this 'Honeymoon Period' – the first few months that a product arrives on Amazon – so this is a very powerful ranking tool that lands many new products on Page 1. Our market analysis strategy will determine how many giveaways to do. The more competitive the keyword, the more you need to give away to rank on Page 1
Giveaway Fee: $3 per giveaway (plus the product cost). Paid via Rebaid.com. The number of giveaways you should do depends on the product competition: the more competitive the niche, the higher daily sales velocity you need to rank on page 1.
Is this within Amazon's TOS? Yep, there are dozens of deal sites out there like this, and Amazon sellers have been utilizing them for years. It's OK as long as reviews are not required or incentivized. I do this for my own products.
Step 3: PPC Blast
We activate Amazon PPC Ads after 2 reviews are live, and run it simultaneously with the outside traffic coming in. We will place your products in Sponsored Placement locations for your target keywords. This is known as the tandem-blast ranking method, and it is very effective.
- Campaigns are heavily focused on our 1-3 target keyword that we are pushing to rank for.
- Typically we have a number of Manual Campaigns, along with 1 Automatic Campaign.
- What is a typical PPC adspend? It depends on the keyword competition, but in general we like to start testing at $100 a day.
- See our blog for more PPC tips
Launch Timeline Example
While every project is custom, check out this example of a 6-month Amazon launch timeline:
Simple Pricing:
Product Launch is only available to our marketing clients and is included in our marketing management package. See pricing above.
To get started, fill out our quick questionnaire.
4. Full-Service Seller Central Account Management
About this service: this is where we COMPLETELY handle your Seller Central account. Just sit back and relax!
This is for brands who want to be hands-off, or who'd rather have a team of experts to manage their Amazon channel to know that it is being run properly and at full-steam.
Our mission is to keep the account in great health, and do whatever we can to grow sales – and our revenue-share model incentives us to do that!
What's included?
- Case Management, Troubleshooting & Support
- Case management
- We handle dealing with Seller Support on your behalf
- Troubleshooting issues
- Getting suspended listings activated
- Handling hijackers
- Brand Registry
- Get brand registered
- Advise on IP Accelerator
- Case management
- Customer Service
- Buyer-Seller Messaging
- Replying within 24-hrs to all messages (important!)
- Sending replacements & issuing refunds
- Answering product questions
- Asking happy customers for a review
- Replying to questions posted on listings
- Commenting on reviews
- Buyer-Seller Messaging
- Amazon Storefront
- Set up of a basic storefront
- Monitoring the storefront
- Adding new products as needed
- Account & Listing Health
- Fixing Browse Nodes
- Handling Hijackers
- Enforcing Unauthorized Resellers
- Checking listings to make sure everything is active and optimized – frontend and backend
- We fix any typos & make tweaks to listings as necessary
- Running Amazon Promotions & Deals
- Setting up occasional Flash Deals
- Setting up deals like Prime-only Discounts, Prime Day Deals, Black Friday, Cyber Monday & Christmas Week Deals
- Backend Listing Optimization
- Backend SEO & keywords optimization
- Filling in missing backend info
- Inventory Monitoring
- Monitoring inventory levels
- Monitor IPI Score
- Adding new products to your catalog when needed
- Advising on creating FBA shipment plans & proper logistics
- Not included
- Copywriting & Graphic design: see our packages.
- Ungating/Approval for restricted categories (this is $500-$1k via our recommended ungating agency)
- Storefront design: see our packages.
- Logistics: dealing with your supplier or freight forwarder
Simple Pricing:
Seller Central Management is only available to our marketing clients. See pricing above.
5. Facebook & Instagram Ads for Ranking Boost
Many savvy Amazon sellers are doing this now – including your competitors! The method involves running Facebook & Instagram ads to promote your Amazon listing.
Amazon's new A9 ranking algorithm LOVES outside traffic, so if you show Amazon that you are aquiring new customers, they will reward you by booting your product up in the page rankings! Many brands are having big success with this!
How it works:
- Step 1: We run Facebook & Instagram Ads promoting your 'launch special' deal
- It will target people who are interested in your product or niche.
- The ad will be a video, image, carousel, or slideshow
- The ad will be promoting a big discount. The higher the discount, the more orders you will get. 50-100% off is recommended (this is what your competitors are doing!)
- Step 2: Facebook Messenger (ManyChat) Landing Page
- Once people click on the ad, they are taken to Facebook Messenger, and the custom flow handles the rest!
- They will be able to see images of the product
- To continue to your Amazon listing, they will click a 'Buy Now' button – this is to prove that they are serious buyers, which keeps the conversion rate high on your listing, leading to a ranking boost.
- Step 3: Shopper Orders on Amazon
- The shopper buys your product on Amazon!
- Step 4: Your Ranking Goes Up
- Because your listing is getting sales at a high conversion rate
- Because Amazon loves that you brought traffic to their website
- Step 5: You Get More Amazon Sales
- Since your organic ranking is now higher, you will get more organic sales!
- If your organic traffic converts at a good conversion rate, your ranking will stay high, leading to a higher sales velocity long-term.
- The mission is to rank on page 1 for your main keywords (this is where the big $$ is at!). We will keep trying until you are there!
ManyChat is the name of the software that allows brands to build custom chat flows inside of Facebook messenger.
The ManyChat flow will:
- Collect their email address (added to your email list 🙌)
- Link them to your Amazon listing (via a special keyword-linked URL)
- Give them the Amazon coupon to use at checkout (if we do the coupon method)
- Confirm their Amazon order #
- And confirm the order is not canceled after 3 days
- Follow up with them in 7 days to see how things are going
- It will kindly ask for an honest Product Review
- Send them an automatic rebate to their PayPal account (if we're using the rebate method)
The Rebate Method:
- Advantage:
- Gives you the biggest ranking boost
- Because people buy your product at FULL price. This is counts as a fully ORGANIC sale in the eyes of the Amazon A9 ranking algorithm – which is ideal in terms of ranking index score.
- Any Reviews will be Verified reviews.
- Gives you the biggest ranking boost
- Disadvantages:
- You have to put up the cash to cover the PayPal rebates. But remember – you will get a chunk of this back in an Amazon payout from the full price sales!
Simple Pricing:
| Number of parent ASINs | Monthly Management Fee |
| 1 | $750 |
| 2 | $1,250 |
| 3 | $1,750 |
Included:
- Weekly optimization of Facebook & Instagram Ads
- Custom audience targeting
- KPI's monitoring
- ManyChat Setup
- Custom flow (based on our template)
- Automatic coupon/rebate distribution system
- Ad Creative
- Just provide the product photos/videos & brand guidelines – we handle the rest.
- We write the Ad copy
- We create an image carousel or video slideshow as necessary
- We add text and infographics where needed
Tools Required:
- ManyChat (messenger flow builder)
- Seller.tools (rebate automation) (use coupon RILEY for a discount)
- ActiveCampaign (email list)
- Facebook Brand Page
- Facebook Ads Account
Email Sequence: Since you get their email address, you can also set up an email drip sequence! If you need this set up also, just ask and we'll give you a custom quote based on your needs (from $500-$1,500 depending on the customization, length and # of emails).
Overall, our mission with all of our services is to help brands CRUSH it on Amazon! We've boiled it down to these core things that will help you grow your Amazon business.
If you have any questions, feel free to reach out and let me know about your project and how we can help!
Cheers!
Riley Bennett
Seattle, WA
Amazing Marketing Co.,
“We help brands CRUSH it on Amazon.”
