Everyone knows that Q4 is the biggest shopping season by far! Some products get 5-10x the sales on Black Friday, Cyber Monday on Christmas week.
Set up your Deals!
- Set up Black Friday Deals
- Set up Cyber Monday Deals
- Set up Christmas Week Deals
Setting up deals is the most important thing to do, and all you have to do is set it up in Seller Central! See my video below on how to set this up. You must make it a discount of at least 20% off. Many sellers to 30% to 50% – up to you!
Conversion rate optimization:
- Add holiday flare to your images
- Add ‘gift giving’ language to your bullets
Advanced Amazon sellers add holiday flare to their images. Use photoshop to put some santa hats on the models, use a stock image or real image of some gifting your item on Christmas morning, show your product in a stocking stuffer or under the Christmas tree… overall help your customer visualize the situation that they’re buying it for!
Amazon PPC Ads
- 2-3x your Amazon PPC Ads budget
As everyone knows, ads become more expensive in Q4 as there’s more shopping volume and thus more brands bidding for attention. So, if you want to stay competitive with your competition, you have to spend more on Sponsored Ads… because your competitors are!
Of course, every brand has its own strategy. Many savvy Amazon sellers use Q4 to focus on GAINING NEW CUSTOMERS rather than just try to rake in the profits. So, they spend big on Ads to capture that as much of their target audience as possible who are opening their wallets for shopping season. This is where is makes sense to know the Lifetime Value (LTV) of each customer!
OK so that was just a brief overview of a few things you should do!
What other tips and tricks do you have! Share in the comments.
– Riley
