Case Study: How AMC Revived a Suspended Amazon Listing in Under 30 Days

🚀 Case Study: How AMC Revived a Suspended Amazon Listing in Under 30 Days

Client: Three Arrows
ASIN: B087BMSLZJ
Challenge: Listing suspended for over 5 months
Resolution Time with AMC: Less than 30 days
Client Reaction: "This is soooooooo FABULOUS!!! I saw this yesterday afternoon & literally couldn't believe it!!”

📌 Background

One of our clients in the health supplement niche faced a major issue — one of their top-performing iron supplement listings was suspended by Amazon in January due to a "Product Condition Complaint - Expired". The listing had generated significant revenue, and being down for 5 months had a serious impact on their business.

They had appealed repeatedly with all the documents they thought were relevant — Certificate of Analysis (COA), product images, supplier invoices, and even direct communication with the customer, who admitted to misreading the manufacturing date as the expiration date.

Despite this, Amazon kept replying with the dreaded:

“We do not have sufficient information to reactivate your listings... Your listings will remain deactivated.”

The client was at the end of their rope and was considering hiring a legal team or a specialist — an expensive option.

🧠 The AMC Advantage: Thinking Outside the Appeal Box

When the client approached us, we knew experience would be our greatest asset. At AMC, we’ve seen firsthand that sometimes success comes not from following the same appeal process again and again, but from approaching the issue from a new angle.

Here’s the step-by-step breakdown of what we did differently:

1. Thorough Audit of Past Appeals

We reviewed everything the client had submitted:

• COA
• Front/back/bottom product images
• Shipment details
• Invoice from the supplier
• Customer message admitting the error
  
  

What we noticed was missing: A Bin Check request.

This is a powerful internal validation tool, where Amazon warehouse staff check the physical product themselves — an undeniable proof of the product's validity.

So, we submitted a Bin Check request immediately.

2. Parallel Strategy: New Route to Reinstate

While we waited (Bin Checks can take up to 2 weeks), we explored a secondary strategy.

We noticed that the listing had a "Request for Approval" button instead of the usual "Appeal" option. This indicated that the listing could potentially be reactivated through a different approval channel.

Here’s what we submitted via that route:

• Shipment labels
• Clear photos of the product (front, back, and bottom)
• A detailed explanation of the issue and how it’s been addressed
• Answers to Amazon’s questions on what caused the suppression and what we would do better moving forward
  
  

🟢 In less than 24 hours, the listing was reinstated!

🎉 Results

• Listing was reinstated in under 30 days after 5 months of failed appeals.
• Client avoided high legal fees and additional third-party specialist costs.
• Listing returned to generating revenue, restoring one of their top products.

💡 Key Takeaways

• Experience is everything. At AMC, we understand that not all issues are solved through cookie-cutter approaches. We’ve seen enough of Amazon’s backend systems to know when to try a different route.
  
  
• Persistence + Creativity = Results. A simple route change — from appeal to product re-approval — made the difference.
  
  
• Knowing the tools matters. Bin Checks, documentation types, and the appeal funnel — using the right tools at the right time is critical.
  
  

🗣 Client Feedback

“This is soooooooo FABULOUS!!! I saw this yesterday afternoon & literally couldn't believe it!!”

The client was ecstatic, and rightfully so. What seemed impossible was made possible with the AMC touch — knowledge, speed, and smart navigation of Amazon’s system.

👉 Got a suspended listing? Talk to us at AMC.

We’ll give you options you didn’t know existed.

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