How to Rank on Page 1 on Amazon in a Competitive Niche

Riley Bennett

Amazon accounts for 50% or more of all online shopping in the US… So it’s not surprising that there’s lots of competition!

Similar to Google search results, most of the clicks happen on page 1. But there’s only so much real estate on page 1… So how do you get your product to appear on page 1 for searches relevant to your product?

Well, while there’s no way to ‘cheat’ the system, there are strategies and tactics that savvy Amazon sellers use to propel their products up in the rankings!


Short & sweet:

  • Keep the price low

  • Aggressive Amazon PPC

  • Do lots of Giveaways for reviews

  • Run Facebook/Instagram ads to your listing

The ‘Holy-Grail’ on Amazon is to hit 1,000+ reviews.  Your conversion rate boosts, and you likely will sit on Page 1 for a long time – this is where the $$ is at.  If you want to get there as fast as possible, you will need to implement these strategies.

The more competitive the keyword, the more aggressive you will need to be.

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This is the strategy that the savviest Amazon sellers use to fast-track to page 1:

  • Keep the price as low as possible (on sale) t

    • This keeps SALES VELOCITY HIGH (this means high organic ranking), and gathers as many reviews as possible a fast as possible.

  • Run lots of giveaway campaigns

    • This keeps your sales velocity & conversion rate HIGH, which results in higher organic ranking & more reviews.

      • Email lists

      • Rebate sites

      • Facebook/Instagram ads

  • Invest all sales $$ back into Amazon ads.

    • This means break-even or stay in the red for as long as possible until organic ranking is on Page 1 for big keywords (your competitors are doing this strategy).

  • Be aggressive with Amazon PPC

    • Start with $50-100/day per parent ASIN

    • Sponsored Brands

    • Sponsored Display (advertise on competitor’s listings)

    • Sponsored Video (even the girl demo video could work)

  • Have a killer listing

    • Great copy to sell the product

    • Amazing images to demonstrate and sell the product

    • Integrate the charity aspect

    • Show it is ‘Premium and Italian-made’  – a unique design

  • Run Facebook/Instagram Ads giveaways to boost ranking

    • Use an intermediary landing page like ManyChat or Pixelfy to make sure shoppers who click through will BUY

    • Use ‘search-find-buy’ or a keyword-URL to boost ranking for target keywords

  • Reviews: get as many as possible.

    • Turn on Jungle Scout review request automation

    • Send follow up emails using Amazon’s new strict templates (inside Jungle Scout)

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Listing Tips

  • Use clippable coupons (the green badge)

  • Experiment with lowering and raising the price to get the new red sale badge

    • This is only available for some categories.

  • Have stellar images

  • Have a great A+ section

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