How to Open an Amazon Seller Account: A Step-by-Step Guide
Amazing Marketing Co.
Thinking about selling on Amazon but not sure where to start?
Whether you’re launching your first product or expanding an existing brand, creating an Amazon Seller Account is the first step toward reaching millions of potential customers.
While the registration process is relatively straightforward, having the right documents and information ready can help you avoid unnecessary delays.
In this guide, we’ll walk you through everything you need to know about opening an Amazon Seller Account, from preparing your documents to completing verification and getting ready for your first product launch.
Your Roadmap to Selling on Amazon
Starting an Amazon business involves more than simply creating an account.
From registration and product listings to launching and growing your brand, here’s a quick overview of the journey ahead.
The 10-Step Amazon Seller Roadmap
01. Sign Up for Seller Central
Create your account at sell.amazon.com.
02. Add Your Products
Enter your product details and create your first listings.
03. Get Brand Registered
Enroll your eligible brand through Amazon Brand Registry.
04. Complete Category Approval
Submit any required documents for restricted categories or products.
05. Send Inventory to FBA
Prepare and ship your products to Amazon’s fulfillment network.
06. Design Your Product Pages & Storefront
Create compelling product listings, A+ Content, and a professional storefront.
07. Launch Strong
Build visibility and generate momentum during your initial launch.
08. Turn On Amazon Ads
Use advertising to reach relevant shoppers and drive traffic.
09. Test & Optimize
Continuously improve your listings, pricing, promotions, and advertising.
10. Manage & Grow
Monitor performance, expand your product catalog, and scale your business.
1. What You Need Before Registering
Before creating your Amazon Seller Account, make sure you have the necessary documents and information ready.
Amazon requires sellers to verify their identity and business details to maintain a secure marketplace.
Required Documents and Information
Government-issued ID: A valid passport or national identification card.
Business information: Your registered business name, address, and registration number, if applicable.
Tax information: Your personal or business tax identification details.
Proof of address: A recent utility bill, bank statement, or credit card statement.
Bank statement: A statement showing your name or business name, as required by Amazon.
Credit or debit card: An accepted payment card for applicable seller fees.
Phone number: An active number for verification and communication.
Bank account: An eligible account where Amazon can deposit your earnings.
Pro Tip: Make sure your personal and business information is accurate and consistent across your documents. Mismatched details can delay the verification process.
For more information about the documents and details you’ll need, visit Amazon’s official Seller Registration Guide.
2. Choose Your Amazon Selling Plan
Amazon offers two main selling plans depending on your business needs.
Individual Selling Plan
The Individual plan costs $0.99 per item sold, plus applicable selling fees.
It’s suitable for sellers who are testing products, selling occasionally, or expecting fewer than 40 sales per month.
Professional Selling Plan
The Professional plan costs $39.99 per month, plus applicable selling fees.
It provides access to additional selling tools, advertising capabilities, and reporting features.
For brands planning to build a long-term Amazon business, the Professional plan is generally the better option.
Our Recommendation: If you’re serious about building and growing an Amazon brand, consider starting with the Professional plan.
You can compare both plans on Amazon’s official pricing page.
3. How to Register Your Amazon Seller Account
Once your documents are ready and you’ve selected your selling plan, it’s time to create your account.
Visit Amazon’s official seller registration website: sell.amazon.com
Click Sign Up to begin.
We recommend using a dedicated business email address to keep your Amazon selling activities separate from your personal shopping account.
Create Your Amazon Seller Account ↗
The registration process involves five main steps.
Step 1: Provide Your Business Information
Amazon will ask for basic information about your business.
You’ll need to provide:
Business location
Business type
Registered business name
Company registration number, if applicable
Business address and phone number
If you don’t have a registered company, you can register as an individual.
Step 2: Enter Your Personal Information
Next, provide the personal information of the person responsible for the seller account.
This includes your full legal name, date of birth, citizenship, residential address, and contact number.
If you’re registering a business, Amazon may also ask whether you’re the beneficial owner, legal representative, or both.
Step 3: Set Up Your Billing Information
You’ll need to provide your banking and payment card details.
Amazon uses this information to process applicable seller fees and deposit your earnings.
You don’t necessarily need a US bank account to sell on Amazon US, but your payment account must meet Amazon’s requirements.
Step 4: Add Your Store and Product Information
Choose a store name that represents your business.
Amazon may also request information about your products, including product identification codes, business certifications, and brand ownership.
You don’t need to have all your products listed at this stage. You can add them after your account is approved.
Step 5: Complete Identity Verification
Finally, Amazon will verify your identity and business information.
You may be asked to:
Upload a government-issued ID.
Submit proof of address.
Take a photo of yourself and your identification.
Complete a video verification call.
Once your information has been reviewed and approved, you’ll be able to access your Amazon Seller Central account.
4. How Long Does Amazon Seller Account Approval Take?
Approval times vary depending on your location, business information, and submitted documents.
Some accounts are approved within a few business days, while others may take longer if additional verification is required.
To help avoid delays:
Submit clear, valid documents.
Double-check your personal and business information.
Respond promptly to Amazon’s verification requests.
Monitor your email for updates.
If Amazon requests additional documentation, follow the instructions carefully and submit the required information as soon as possible.
For additional information, refer to Amazon’s Seller Registration Guide.
5. Common Registration Issues and How to Avoid Them
Although registration is relatively straightforward, some sellers encounter delays during verification.
Here are a few common issues to watch out for.
Mismatched Information
Differences between your registration details and supporting documents can cause verification problems.
Solution: Make sure your name, address, and business information are consistent.
Invalid or Unclear Documents
Expired identification, blurry images, or incomplete documents may be rejected.
Solution: Upload clear, readable documents that meet Amazon’s requirements.
Additional Verification Requests
Amazon may ask for additional information to confirm your identity or business details.
Solution: Regularly check your email and respond promptly.
Rejected Applications
If your registration is rejected, Amazon may provide instructions for correcting or resubmitting your information.
Solution: Review the reason for rejection and follow the official verification process.
6. Frequently Asked Questions
Do I need an LLC to sell on Amazon?
No. You can register as an individual without establishing an LLC or corporation.
Do I need a US bank account?
Not necessarily. Amazon supports eligible international bank accounts, depending on your country and marketplace.
Do I need UPC codes before opening my account?
No. You can register before obtaining UPC codes, although product identifiers may be required when you begin creating listings.
Can I open multiple Amazon Seller Accounts?
Amazon generally limits sellers to one account per region unless there is a legitimate business need and the accounts comply with Amazon’s policies.
Do I need to register my brand before opening an account?
No. Amazon Brand Registry is not required to create a seller account. However, it provides additional tools for eligible brand owners.
7. What’s Next After Your Account Is Approved?
Congratulations! You’ve completed the first step toward building your Amazon business.
But opening your Seller Account is only the beginning.
Next, you’ll need to add your products, complete any necessary category approvals, and prepare your listings for launch.
If you’re building your own brand, you may also want to enroll in Amazon Brand Registry to access additional branding and protection tools.
Need Help Growing Your Brand on Amazon?
At Amazing Marketing Co., we help brands build, optimize, and grow their presence on Amazon.
From product listing optimization and A+ Content to storefront design and advertising, our team can help you create a stronger foundation for long-term growth.
Let's Grow Your Brand