Vybrance Labs

Project Details

Client: Vybrance Labs
Platform: Amazon US
Product: Creatine Monohydrate Gummies
Storefront: Vybrance Labs Amazon Store
Project Name: Vybrance Labs Creatine Gummies to the Front Page
Delivered by: Amazing Marketing Co.
Creative Partner: Amazing Creatives
Category: Sports Nutrition, Wellness Supplements

Launching a Challenger Brand in a Hyper-Competitive Space

Vybrance Labs partnered with Amazing Marketing Co. with one clear objective: launch their flagship Creatine Gummies product into Amazon’s front-page search results—a category dominated by legacy powders and new DTC disruptors alike.

Rather than blend in with the crowd, we positioned Vybrance Labs as a modern, lifestyle-forward alternative to traditional creatine supplements. This meant bold branding, consumer-first communication, and optimized performance across every touchpoint of the listing.

Strategy & Execution

• Keyword-First Launch Blueprint
  We built a launch strategy targeting high-intent keywords like “creatine gummies,” “creatine monohydrate chewables,” and “best creatine for beginners.” By reverse-engineering competitor gaps, we found ranking opportunities other brands were missing.

• Conversion-Optimized Copywriting
  We emphasized benefits that directly speak to modern wellness consumers:

  • 5g of Creatine Monohydrate per serving

  • No mixing, no mess – just effective dosing in a chewable form

  • Delicious, sugar-free gummies made in the USA

  • Backed by scientific dosing protocols, but with an accessible tone

• Visual Identity & Brand Cohesion (via Amazing Creatives)

  • Created bold and vibrant listing visuals that emphasized energy, athleticism, and simplicity

  • Designed product photography and infographics tailored for both mobile and desktop performance

  • Focused on benefit-first visuals: “No Bloat,” “Fast Absorption,” “Gym Bag Friendly”

  • Consistent brand voice and look across the listing, A+ content, and store assets

• A+ Content & Storefront Alignment
  We developed A+ modules and storefront branding that told the Vybrance story: energetic, efficient, and modern. Shoppers were led on a journey from click to conversion with high trust and low friction.

Performance Highlights

• Page 1 ranking for “creatine gummies” within 30 days of launch

• +63% above-category conversion rate driven by listing clarity and visual appeal

• Generated strong repeat customer reviews highlighting flavor, convenience, and brand trust

• Established Vybrance Labs as one of the top 3 gummy-based creatine supplements in Amazon US search

Outcome

By combining strategic keyword placement, striking creative, and sharp conversion-driven copy, we helped Vybrance Labs break through the supplement noise and secure their spot on Amazon’s front page. The listing didn’t just convert—it captivated.

This project exemplifies how we help new products launch with impact and scale with confidence.