The Entrepreneur's Guide: Launch a Dietary Supplement Brand the RIGHT Way!

Build a Compliant, Profitable Supplement Brand—Without the Legal Headaches or Costly Mistakes

Crafted from 20+ years in compliance, SSET™ helps new brands save time, costs, and risks. Remove the "unknown unknowns" - Tap into our network and experience so you can launch your supplement brand with confidence.

SSET™ was developed to give entrepreneurs like yourself…

• The solid foundation to develop premium, safe, and effective dietary supplements

• The best practices to find the right contract manufacturer for your brand

• A more thorough scope of what to budget, for your operation & business plan

• A better sense of whether your concept is viable before spending significant dollars

• A sound understanding of the complex FDA and FTC regulatory environment

• A simple yet effective blueprint to bring your brand to life while making a healthy profit in the process.

Is SSET™ right for me?

This course is right for you if…

✅ You are an entrepreneur or an influencer launching your own competitive supplement brand for the US market, but you need guidance on where to start.

✅ You are looking to one-day sell your brand for a hefty sum and make a significant profit!

✅ You are a food or supplement start-up in need of operational clarity, and want to be a trusted brand for your customers.

✅ You are seeking a proven path that avoids costly mistakes and minimizes the risks to your supplement business.

✅ You are unfamiliar with US FDA and FTC compliance requirements that apply to your dietary supplements and your company.

✅ You are uncertain as to how to find the right contract manufacturer (without getting ripped off!).

✅ You are driven to offer high quality or premium products to your consumers.

✅ You are confused about product claims and how to market your supplements and seek the 'right amount' of compliance.

✅ You are looking to create a viable, sustainable supplement brand that can thrive over the long term...

This course is NOT for you if…

❌ You’re not serious about your business

❌ You’re OK with accepting costly mistakes

❌ You prefer to figure everything out yourself

What's inside

Covering key topics from testing to formulating, you can get through the entire course in just half a day — and walk away ready to launch your supplement brand

Course overview:

Module 1: Operation Compliance - The Basics

• The difference between QA and QC

• Why compliance matters to brand-owners even if they use contract manufacturers

• When testing makes sense and when it doesn't

• Inside look at how co-manufacturers operate and how that impact your costs.

Module 2: Product Brand and Marketing

• Learn the key elements to create a winning brand

• How to develop your formulas and label

• How to properly create your marketing brief (with template)

• How to leverage trademarks to your advantage

• So much more

Module 3: Product Claims

• Learn the types of claims made on supplements, "trigger" words and litigious language

• What claims mandate testing or clinical trials

• So much more.

Module 4: Finding The Right Contract Manufacturer For Your Brand

• How to find and approach the right contract manufacturer

• Access to our manufacturer directory!

Module 5: Product Label Development & Formulating Dietary Supplements

• Introduction to label content development and mandatory labeling requirements

• product development from a compliance perspective

• determining safety & efficacy of your ingredients + so much more.

Module 6: Dietary Supplement Testing and Shelf Life

• Overview of mandatory and common test parameters

• Shelf-life determination

• Costs tied to product testing

• So much more.

Module 7: Business Expertise

• Business insurance

• Product pricing

• Branding

• Selling to international markets

• The brand launch journey

• Interviews with industry experts.

But that’s not all… You get these 3 AMAZING Bonuses included FREE (worth $1268)

Reviews & Testimonials

Pricing

Most Common Questions

What is your refund policy? There are no refunds for the standalone SSET program or combined with any other offer (eg. 1:1 consultations). The training is recorded video of proprietary content curated over almost 2 decades of professional industry experience, we are not currently offering refunds.

Are these live sessions with Brian? The modules in the training sessions are recorded. Clients looking for a live consultation with Brian may purchase SETT with two 6o minute 1:1 consultations at a discounted rate at the checkout page. Alternatively, you may book a 1:1 consultation separately here.

Why is access to the training only for two years? Understandably, the regulations change, as well as how enforcement is practiced, either by FDA or by court decisions. Content, as a result, will be reviewed and/or updated every two years to ensure it's current with the times.

Do you offer a money back guarantee? We know the information offered here has helped a lot of entrepreneurs kickstart their company, negotiate with contract manufacturers, and ensure they're not being taken advantage of during the process. The content provided has also saved clients thousands and even tens of thousands of dollars in inventory costs and/or significantly minimized the brand's compliance risks. Also, please refer to our refund policy above in the FAQ section. While we do not offer a guarantee, we are confident that you'll obtain the very best information to start your own supplement company.

Is this right for me or should I book a live 1:1 consultation with Brian? If you're brand new to starting a supplement brand, the content in this course covers ~90% of the questions that clients ask in our live 1:1 Dietary Supplement Consultation Session. If you feel your situation is different, you may book a live 1:1 consultation HERE, or, you may purchase SETT combined with live 1:1 consultations at a discounted rate at the checkout page. If you already have an established brand (eg. annual sales $50K and above), we'd recommend you book a meeting with Brian DIRECTLY.

I'm not from the US, and want to sell in Canada, Australia, UK (etc), will this course still apply to me? If you're brand new to starting a supplement brand, then yes, The vast majority of the content will still apply to you. Even though it's not specific to the regulations of your target country, the principles of GMP and testing, as well as strategies on finding a contract manufacturer are consistent across different territories.

Where this will not apply to you is you're seeking specific advice on exact testing parameters, labeling nuances etc. That said, this training is not intended to get into such details as it's geared to foundational topics.

Is this training going to end up selling me another course? (I can’t stand that!) No, there is no "other course' of which this training will steer you to.

Can my business partner and I join the 1:1 consultations? Yes of course. While not intended for group or team meetings, we understand you may have other investors or key partners and both want to participate.

What is your 1:1 consultation cancelation policy? Please notify us within 24 hours of the appointment date and we'd be happy to reschedule. If you scheduled through our calendly link, you may reschedule using the link in the original calendal confirmation email. No-shows are subject to no refund.