Many savvy Amazon sellers are doing this now – including your competitors! The method involves running Facebook & Instagram ads to promote your Amazon listing.

Amazon’s new A9 ranking algorithm LOVES outside traffic, so if you show Amazon that you are acquiring new customers, they will reward you by booting your product up in the page rankings! Many brands are having big success with this!

Benefits:

1. Boosts Organic Ranking,
   1. Thus more sales overall.
2. Boosts Review Rate,
   1. Leads to a higher CVR, thus more sales.
3. Builds your Email List,
   1. Cross-sell customers, build LTV.

 

How it works:

• Step 1: We run Facebook & Instagram Ads promoting your ‘launch special’ deal
  • It will target people who are interested in your product or niche.
  • The ad will be a video, image, carousel, or slideshow
  • The ad will be promoting a big discount. The higher the discount, the more orders you will get. 50-100% off is recommended (this is what your competitors are doing!)

• Step 2: Facebook Messenger (ManyChat) Landing Page
  • Once people click on the ad, they are taken to Facebook Messenger, and the custom flow handles the rest!
  • They will be able to see images of the product
  • To continue to your Amazon listing, they will click a ‘Buy Now’ button – this is to prove that they are serious buyers, which keeps the conversion rate high on your listing, leading to a ranking boost.

• Step 3: Shopper Orders on Amazon
  • The shopper buys your product on Amazon!

• Step 4: Your Ranking Goes Up
  • Because your listing is getting sales at a high conversion rate
  • Because Amazon loves that you brought traffic to their website

• Step 5: You Get More Amazon Sales
  • Since your organic ranking is now higher, you will get more organic sales!
  • If your organic traffic converts at a good conversion rate, your ranking will stay high, leading to a higher sales velocity long-term.
  • The mission is to rank on page 1 for your main keywords (this is where the big $$ is at!). We will keep trying until you are there!

ManyChat is the name of the software that allows brands to build custom chat flows inside of Facebook messenger.

The ManyChat flow will:

• Collect their email address (added to your email list 🙌)
• Link them to your Amazon listing (via a special keyword-linked URL)
  • Give them the Amazon coupon to use at checkout (if we do the coupon method)
• Confirm their Amazon order #
  • And confirm the order is not canceled after 3 days
• Follow up with them in 7 days to see how things are going
  • It will kindly ask for an honest Product Review
• Send them an automatic rebate to their PayPal account (if we’re using the rebate method)

There are 3 methods to handle the discount that you offer:

Group Coupons:

• Advantages:
  • Easiest to set up
  • You don’t have to put up any PayPal cash for rebates
• Disadvantages:
  • People could share the coupon on social media. share it they can purchase as many units as they want which is dangerous for you.
  • If the coupon is for more than 20% OFF, Reviews will not be Verified.

Single-use Coupons:

• Advantage:
  • They can’t be shared or used twice
  • If you want just to give away 10 units, you will make 10 coupons.
  • No rebate cash to put up.
• Disadvantages:
  • More complex to integrate than a group coupon.
  • If the coupon is for more than 20% OFF, Reviews will not be Verified.

Rebate Method: (most popular)

• Advantage:
  • Gives you the biggest ranking boost
    • Because people buy your product at FULL price. This is counts as a fully ORGANIC sale in the eyes of the Amazon A9 ranking algorithm – which is ideal in terms of ranking index score.
  • Any Reviews will be Verified reviews.
• Disadvantages:
  • You have to put up the cash to cover the PayPal rebates. But remember – you will get a chunk of this back in an Amazon payout from the full price sales!

Is this within Amazon’s TOS? Yep! Many savvy brands are doing this – including your competitors! It is legal to offer customers rebates, as long as a REVIEW IS NOT REQUIRED.

Our Pricing: $750/mo for the first parent ASIN ($500/mo per add’l).

Included:

• Weekly optimization of Facebook & Instagram Ads
  • Custom audience targeting
• ManyChat Setup
  • Custom flow (based on our template)
  • Automatic coupon/rebate distribution system
• Ad Creative
  • You provide the product photos/video – we handle the rest.
  • We write the Ad copy
  • We create an image carousel or video slideshow as necessary
  • We add text and infographics where needed

Email Sequence: Since you get their email address, you can also set up an email drip sequence! Want us to set this up as well? Just ask and we’ll give you a custom quote based on your needs (from $500-$1,500 depending on the customization, length and # of emails).

 

 

 

Conclusion / What to Expect:

This is not an overnight process! Like any method of marketing, it’s all about testing, gathering data over time, and seeing what works. 

Like Amazon PPC, I’ve found it usually takes at least a couple months to test and gather enough data to see what works best.

I will deliver monthly reports after we get started.

For more info & to get started, reach out via Skype @rileygbennett 

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© Riley Bennett, Seattle, WA

For more Amazon Selling tips, download my FREE Amazon Secrets E-Book.

Cheers!