Top 3 Best & Worst Products to Sell on Amazon FBA in 2026

Riley Bennett

After 10 years in the Amazon game, we’ve seen it all. By the end of this, you’ll know:

  1. Avoid a mistake by going into the bad categories.

  2. Get clarity if you were already thinking about one of the good categories.

✅ Good Category #1: Beauty

This is one of my personal favorites: the beauty category on Amazon.

  • Beauty is big and growing.

  • Amazon just launched Premium Beauty — high-end luxury skincare, makeup, etc.

  • Many big brands now have partnerships with Amazon for this category.

  • Low referral fee if priced $10 or less (8%), otherwise 15%.

  • High search volume, strong brand loyalty, subscription potential, and low return rates.

❌ Bad Category #1: Baby

One of my least favorite categories: baby.

  • Highly regulated with strict compliance requirements.

  • High cost per click compared to other categories.

  • Customers are selective because it's for their children.

  • Relatively low margins and tough competition.

✅ Good Category #2: Pets

The pet industry has been steadily growing for decades.

  • Demand will continue because of the emotional connection people have with pets.

  • Many profitable niches with stable, year-round sales.

❌ Bad Category #2: Electronics

Electronics, especially cheap ones, can be risky.

  • My first home run product — a selfie stand — got bad reviews due to a faulty Bluetooth remote.

  • Quality control is hard to guarantee, especially with low-cost manufacturing.

  • Defects can quickly damage your reviews and sink sales.

✅ Good Category #3: Supplements

We do a lot of work with supplements — it's a great category if done right.

  • Higher barrier to entry, which favors serious sellers.

  • High margins and strong subscription potential.

  • Huge search volume for vitamins, minerals, and niche products like ashwagandha or creatine.

  • Stand out by combining ingredients for unique benefits.

❌ Bad Category #3: Seasonal

Seasonal products can be profitable but are high risk.

  • Sales can peak in a very short time window.

  • Example: A top Christmas product sold 99.5% of its inventory between Christmas and New Year.

  • If a listing gets suppressed or stock arrives late, you miss the opportunity.

  • Better to have stable, year-round products.

💡 Final Takeaway

The products that do best are unique and superior.

  • Avoid generic private-label products — that era is over.

  • Stand out if you want to compete on Amazon.