Top 3 Best AI Tools for Amazon FBA (and the Mistakes to Avoid)

A lot of people are talking about AI tools. We're in the biggest AI hype phase right now. This lesson covers the top three best and worst AI tools and the worst AI mistakes that sellers and companies are making. By the end, you'll know what to ignore and what to actually use. You can save money on pointless tools and potentially make more sales by avoiding the hype—especially if you're a health brand.

Top 3 Best AI Tools

1. ChatGPT

All the other AI tools are just plugged into ChatGPT. Just use ChatGPT directly. It’s great for brainstorming, keyword research, analyzing spreadsheets, and drafting content. It won’t give you a final draft, but it’s perfect for generating ideas and starting points.

2. Helium 10

Helium 10 is the gold standard of all-in-one Amazon tools. It includes a Listing Builder that connects with ChatGPT to help you write listings. Whether you do it in Helium 10 or ChatGPT doesn’t matter. Helium 10 makes it easier to manage keywords in the listing builder.

3. GetReviews.ai

This isn’t truly “AI,” but it’s a landing page builder for your insert cards that helps optimize your review rate over time. Multiple people have confirmed it definitely increased their review rate. We recommend GetReviews.ai (not sponsored, but we do have a discount code: L0M580PX 10% off for life.

Top AI Mistakes to Avoid

1. Replacing Human Expertise

Thinking AI replaces copywriters or designers is a big mistake. AI is a starting point, not the final product.

Even if a professional copywriter only improves your conversion rate by 1% (say, from 20% to 21%), that could mean tens of thousands of dollars over time. Cutting corners with AI content is shooting yourself in the foot.

2. Overreliance on Image Generators

AI-generated product images look cool, but shoppers don’t care about fancy backgrounds. They care about the sales messaging and the copy on the image. The background isn’t what makes the sale.

3. Budget Cutting

Using AI as a money-saving shortcut leads to worse results in the long run. Don’t think of AI as a replacement for expertise—think of it as a tool experts also use.

4. Fake AI UGC Content

Some brands are already using AI-generated “fake people” to give reviews in video ads. This might seem cost-effective, but it damages authenticity. Real testimonials and UGC always win for building trust with your audience.

Bonus Tools

• Intellivy: Similar to PickFu but provides more qualitative data. Good for testing variations like colors, pricing, or image choices. (We may have a discount code soon.)

That’s my top three AI tools that actually move the needle for Amazon FBA sellers, along with four common mistakes to avoid. We’ll continue updating our partners and tools directory with more useful resources over time.