How to Open an Amazon Seller Account: A Step-by-Step Guide
Amazing Marketing Co.
State of Supplements · 2026
How to Open an Amazon Seller Account: A Step-by-Step Guide
Thinking about selling on Amazon but not sure where to start?
Whether you're launching your first product or expanding an existing brand, creating an Amazon Seller Account is the first step toward reaching millions of potential customers.
While the registration process is relatively straightforward, having the right documents and information ready can help you avoid unnecessary delays.
In this guide, we'll walk you through everything you need to know about opening an Amazon Seller Account, from preparing your documents to completing the verification process.
1. What You Need Before Registering
Before creating your account, it's important to prepare the documents and information Amazon requires.
Having everything ready can make registration smoother and help prevent verification issues.
Required Documents and Information
Government-issued ID: A valid passport or national identification card.
Business information: Your registered business name, address, and registration number, if applicable.
Tax information: Your personal or business tax identification details.
Proof of address: A recent bank statement, utility bill, or other accepted document.
Bank account: An eligible account where Amazon can deposit your earnings.
Credit or debit card: An accepted payment card for applicable seller fees.
Phone number: An active number for account verification and communication.
Pro Tip: Make sure your name, address, and business details are consistent across your documents. Mismatched information can delay the approval process.
[IMAGE 02: DOCUMENT CHECKLIST]
Suggested visual: A simple infographic showing the seven requirements above.
2. Choose Your Amazon Selling Plan
Amazon offers two main selling plans, depending on your business needs.
Individual Selling Plan
The Individual plan costs $0.99 per item sold, plus applicable selling fees.
This option is suitable for sellers who are just starting out, testing products, or expecting fewer than 40 sales per month.
Professional Selling Plan
The Professional plan costs $39.99 per month, plus applicable selling fees.
It's designed for businesses that plan to sell regularly and need access to additional features, including advertising tools, advanced reporting, and bulk listing capabilities.
For brands looking to build a long-term Amazon business, the Professional plan is generally the better choice.
You can change your selling plan later as your business needs evolve.
3. How to Register Your Amazon Seller Account
Once you've prepared your documents and selected your selling plan, you're ready to create your account.
Visit Amazon's official seller registration website and click Sign Up.
The registration process involves five main steps.
Step 1: Provide Your Business Information
Amazon will first ask for information about your business.
You'll need to enter your business location, business type, legal business name, registration number (if applicable), and contact details.
If you don't have a registered company, you can register as an individual.
Step 2: Enter Your Personal Information
Next, provide your personal details, including your full legal name, date of birth, citizenship, residential address, and phone number.
If you're registering a business, Amazon may also ask whether you're the beneficial owner, legal representative, or both.
Make sure your information matches your government-issued identification.
Step 3: Set Up Your Billing Information
You'll need to provide your bank account and payment card details.
Amazon uses this information to process applicable seller fees and deposit your earnings.
You don't necessarily need a US bank account to sell on Amazon US. However, your bank account must meet Amazon's payment requirements.
Step 4: Add Your Store and Product Information
Choose a name for your Amazon store.
Amazon may also request information about the products you plan to sell, including product identification codes, business certifications, and brand ownership.
Don't worry if you haven't finalized every product detail yet. You can complete your product listings after registration.
Step 5: Complete Identity Verification
Finally, Amazon will verify your identity and business information.
You may be asked to:
Upload a government-issued ID.
Submit proof of address.
Take a photo of yourself and your identification.
Complete a video verification call.
Once your information has been reviewed and approved, you'll be able to access your Amazon Seller Central account.
[IMAGE 03: REGISTRATION PROCESS]
Suggested visual: Amazon Seller Central registration screenshot or a five-step infographic showing the registration process.
4. How Long Does Amazon Seller Account Approval Take?
Approval times can vary depending on your location, business information, and the documents submitted.
Some accounts are verified within a few business days, while others may take longer if additional documentation is required.
To help avoid delays:
Submit clear and valid documents.
Make sure all information is accurate.
Respond promptly to verification requests.
Regularly check your email for updates from Amazon.
If Amazon requests additional information, follow the instructions carefully and submit the required documents as soon as possible.
5. Common Registration Issues and How to Avoid Them
Although account registration is relatively straightforward, some sellers experience delays during verification.
Here are a few common issues to watch out for.
Mismatched Personal or Business Information
Differences between your registration details and supporting documents can cause verification problems.
Solution: Double-check that your information is accurate and consistent before submitting your application.
Unclear or Invalid Documents
Blurry images, expired identification, or incomplete documents may be rejected.
Solution: Upload clear, readable copies that meet Amazon's requirements.
Additional Verification Requests
Amazon may request further documentation to confirm your identity or business details.
Solution: Monitor your email and Seller Central notifications, and respond promptly.
Rejected Applications
If your registration is rejected, review the reason provided by Amazon.
Solution: Correct any issues and follow Amazon's instructions for resubmission or appeal.
[IMAGE 04: VERIFICATION SCREENSHOT]
Suggested visual: Amazon identity verification interface or a graphic illustrating common registration issues.
6. Frequently Asked Questions
Do I need an LLC to sell on Amazon?
No. You can register as an individual without establishing an LLC or corporation.
Do I need a US bank account?
Not necessarily. Amazon supports eligible international bank accounts, depending on your country and marketplace.
Do I need UPC codes before opening my account?
No. You can register before obtaining UPC codes, although product identifiers may be required when you begin creating listings.
Can I open multiple Amazon Seller Accounts?
Amazon generally limits sellers to one account per region unless there is a legitimate business need and the accounts comply with Amazon's policies.
Do I need to register my brand before opening an account?
No. Amazon Brand Registry is not required to create a seller account. However, it provides additional tools for eligible brand owners.
7. What's Next After Your Account Is Approved?
Congratulations! You've completed the first step toward building your Amazon business.
But opening your Seller Account is only the beginning.
Next, you'll need to add your products, complete any necessary category approvals, and prepare your listings for launch.
If you're building your own brand, you may also want to enroll in Amazon Brand Registry to access additional branding and protection tools.
[IMAGE 05: SELLER CENTRAL DASHBOARD]
Suggested visual: Amazon Seller Central dashboard showing the main navigation and product management tools.
Ready for the Next Step?
Now that your account is set up, it's time to start building your Amazon store.
In Part 2, we'll walk you through adding your first product, resolving common listing errors, registering your brand, and preparing for launch.
CTA Button: Read Part 2: How to Set Up Your Amazon Store
Need Help Growing Your Brand on Amazon?
At Amazing Marketing Co., we help brands build, optimize, and grow their presence on Amazon.
From product listing optimization and A+ Content to storefront design and advertising, our team can help you create a stronger foundation for long-term growth.
CTA Button: Let's Grow Your Brand