5 Amazon Tips for Christmas Shopping Season!

Posted By
Riley Bennett

Black Friday & Cyber Monday kicking off the busy shopping season.

Nov 25 – Dec 25 is typically 3-10x the sales of a normal month, so be ready!

Here are a few best practices & tips for the shopping rush:

Set up Black Friday & Cyber Monday Deals

  • How to: go here in Seller Central (Adversiting > Prime Exclusive Deals > Create > input SKUs & Discounts, or upload via sheet)
  • TIP: check both Black Friday and Cyber Monday at the same time and the deal will run all weekend (I’m doing this)
  • Best practice: 20-40% off
  • Bonus: set up Lightning Deals & 7-Day Deals (Advertising > Deals > Create Deal)

https://youtu.be/ZLu8a-qOrt4

Send inventory in ASAP

  • Amazon says December 2nd is the ‘cutoff’ to be sure it’s checked-in by Xmas week
  • Send in as much as you can – inventory limits have increased for many sellers, so check again!

Stay in stock! Use the FBA-FBM trick

  • How to create duplicate FBM listings: Select ASIN > add new Condition > Save
  • Now you can fulfill FBM while more FBA inventory is inbound
  • Read my blog for details

Add ‘Holiday Flare’ to your images

  • A ‘great gift idea’ badge, stocking or Xmas tree (see example below)
  • For gallery images, A+ content, and storefront
  • I’ve always done this. Adding some holiday spirit can’t hurt.

Examples of adding holiday flare to your Amazon images.

Convert all those shoppers into reviewers

Optimize Sponsored PPC Campaigns

  • Use Sponsored Video Ads
  • See my PPC Optimization Checklist blog
  • Increase budgets on your best campaigns because December gets 3-10x the clicks and sales of regular months.
  • Try out Amazon DSP if you qualify (retargeting ads outside Amazon!) (we are now offering this)

OK, I hope those tips are helpful!

Questions? Let me know.

Riley Bennett
“We Grow Brands on Amazon”
AmazingMarketingCo.com

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