There are countless tools in the Amazon seller ecosystem, but many don’t deliver meaningful results. The following five lesser-known tools can make a measurable difference for sellers who want to improve conversions, generate reviews, and scale their businesses more effectively.

1. Intelvy – Smarter Testing for Images and Pricing

Intelvy is similar to platforms like PickFu but tailored for Amazon-style polling. It lets you test main images, pricing options, or new variations before launch.

You can run comparison polls with selected respondents, simulating the Amazon marketplace. Respondents vote for their preference and must provide a reason, giving you both quantitative and qualitative insights.

By using Intelvy early, sellers can validate key decisions such as images, colors, and price points—removing guesswork before investing heavily in a product launch.

2. GetReviews.ai – Optimized Insert Surveys

GetReviews.ai is designed to maximize review generation and email capture through optimized insert surveys.

Here’s how it works:

• Customers are encouraged to leave optional feedback.

• Once feedback is provided, they are prompted with a one-click option to paste it directly into Amazon’s review page.

• You can also incentivize participation with a free gift, such as a product sample or gift card.

The tool significantly improves review rates and also builds your email list, allowing follow-up campaigns and promotions across your catalog. While technically within Amazon’s Terms of Service, it exists in a gray area—widely used, but at a seller’s discretion.

3. JoinBrands – Easy UGC and Influencer Content

Video and user-generated content (UGC) have become essential for listings. JoinBrands simplifies sourcing UGC by connecting sellers with creators who can produce photos and videos.

The platform allows you to:

• Choose the creators you want to work with.

• Control scripts, themes, and messaging.

• Reimburse influencers for purchasing your product directly on Amazon, helping generate verified purchases.

Costs per video range from $60 to a few hundred dollars depending on creator quality. Sellers can start with a free plan and commission individual videos without a subscription.

4. FBAReviews.com – Boost Product Feedback

FBAReviews.com acts as a third-party version of Amazon Vine, allowing you to distribute products in exchange for unbiased feedback.

Here’s how it works:

• You send products to testers.

• Testers provide private feedback to you.

• Around 80% also voluntarily post reviews on Amazon.

This can be useful when launching a product or stabilizing a review rating after a drop. Like GetReviews.ai, it sits in a gray zone of compliance, so it’s a tool to use carefully.

5. AmazingCreative.io – Conversion-Focused Creative Services

AmazingCreative.io is a specialized agency focused on Amazon listing optimization and conversion rate design.

It fills a gap between low-budget Fiverr gigs and high-cost creative agencies by offering professional listing design and copywriting tailored to Amazon’s marketplace. Investing in high-quality creative assets yields one of the best returns on investment for sellers—cutting corners here often proves costly in the long run.

Key Lessons

When it comes to selling on Amazon, the right tools can make a huge difference. These five stand out because they directly support the two areas that matter most: conversion and trust.

• Intelvy helps validate decisions before launch.

• GetReviews.ai increases reviews and builds customer lists.

• JoinBrands generates powerful UGC content.

• FBAReviews.com provides additional product feedback and potential review volume.

• AmazingCreative.io ensures listings are designed to convert.

Using the right mix of these tools can set your business apart in a competitive marketplace.