This is an Amazon launch case study featuring a pet brand that surpassed $35,000 in monthly sales in just month 3.
Case Study
Situation: The pet brand owner wanted to hire an Amazon advertising agency to implement a STRONG launch and get their new product in the hands of as many customers as possible in the world’s largest marketplace!
We implemented our Product Launch Playbook and started ranking fast in month 1, and passed $35.,000 in total sales in month 3.
- Launched Aug 10, 2021
- The launch was 1 product, a Dry Dog Shampoo, that hit $17,000+ in month 2 and $25,000+ in month 3
- Achieved #1 New Release in Dog Shampoos
- The launch of 4 accessory products in September attributed to $10,000+ in additional sales in the month of October.
- Including the toothpaste that became the #1 New Release in Dog Toothpaste!
The Launch Plan
- Quick reviews – the first step is getting your initial 10+ reviews. We do this via the product tester method.
- Sponsored PPC Ads – Starting at a $100 per day daily budget. An average 39% ACOS was maintained which is good for this competive market. Monthly spend for October was around $5,000 with $12,000 in ad sales, and $35,000 in total sales (14% TACOS).
- Sponsored Video Ads – crucial for driving awareness & sales.
- Driving outside traffic – We created a rebate campaign on Rebaid.com. for 10 units a day for 15 days.
- Aggressive Sale Price – we analyzed the market and priced it competitively
Conclusion:
The brand owners are super happy and said that their expectations have been exceeded. Now their brand is off to a great start on America’s biggest marketplace. They have big plans to expand their product line and continue growth.
Check out their Storefront here! Check out another Amazon Launch Case Study here!
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